2. Session 3: The audiovisual linked up with the music. A cultural production network. 1. Audiovisual and music in Catalonia. 2. XXIth century’s new image and sound formats. 2.1 Mixing TV. 2.2 Videoclips: From videoclip to short film. 2.3 Key production companies. 2.4 Web sites and On-line radio: new operators. 2.5 Digital newspapers: music videos, please! 3. Additional trends #01 ¿Record companies as a new producers? 4. Additional trends #02 The music documentary: a necessary compilation 5.Thorough cultural production

3. 1. Audiovisual and music in Catalonia  Music on scene!  Els Catarres http://www.youtube.com/watch?v=FhJR6OO1X8Y  Concert in Heliogabal, a self- managed concert-hall in the cultural neighbourhood of Gràcia (Barcelona).  How music industry is changing its movements and trends?

4. 1. Audiovisual and music in Catalonia. Digital music: the bits can spread around using internet. New operators: the new generations of musicians, cultural managers and media producers have grown wıth this digital concept of music (Napster, Emule and Wınamp crash). Economic crisis forces to recicle. European and Spanish crisis makes that new initiatives become more sustainable. Cultural co operation: the operators start to cooperate, coorganize, cocreate... New suports: smartphones and Apps, optical internet signal, smart tvs, tablets, small live concerts circuit, digital HDV cameras, possibility of streamings... Cultural Exception: small culture with small language (10 milion spokers)

5. 2. XXIth century’s new image and sound formats.  Music makes sound and image are in love!  Appearing new image and sound formats that are building a new concept of multiplatform cultural ecosystem Mixing TVVideoclips Key Production Companies Web sites and On-line radio: new operators Digital newspapers: music videos, please!

6.  Venusplutón!  Blogs where new audiovisual music tendencies are analized for universıty professors, film directors, journalists... www.venuspluton.com  #FiM TV  Music Festivals started to create tehir own music Tvs channels using streaming platforms or on-demand video platforms like YT. http://www.youtube.com/fimvilaseca  Ornitorrincos  Some new music videos in a direct and low cost way. vimeo.com/channels/ornitorrincos 2.1. Mixing TV.

7.  New concept: "no videoclip, no life"  Article in onlıne newspaper Enderrock.cat http://www.enderrock.cat/noticia/8158/videoclip/curtmetratge  Nyandú  Absencies (Guillem Lafoz, 2012). http://www.youtube.com/watch?v=ju1w30bVC04 2.2. Videoclips: From videoclip to short film.

8.  Canada  International music videos. Brand Barcelona. http://www.laeditorialdecanada.com/tienda/  Chobichoba / La Pegatina  Marta Puig “Lyona”  Claraboia  Low cost music videos. More risked. La Coixinera Mar i Muntanya (Claraboia, 2013) http://www.youtube.com/watch?v=KIkuLJ4TmyQ 2.3. Key production companies.

9.  Icat.cat (indie radio community)  Indie radio community. Public sustained project.  Enderrock.cat  Community and popular music.  Leader multiplatform private musical project.  Diaridelamusica.com  Social Networks (tw, fb, yt) and video (reports, interviews...). 2.4. Web sites and On-line radio: new operators.

10. 2.5. Digital newspapers: music videos, please!

11.  The music inside the new actuality websites: the case of showcases in online newspapers.  ElPaís.es & The Furious Sessions  ElPeriódico.com & Música Directa http://elperiodico.cat/ca/noticias/musica-directa/estupida- erikah-desdobla-terrassa-2442205 2.5. Digital newspapers: music videos, please!

12.  Barcelona Primavera Sound  The most important festival in Catalonia  130.000 assistants during 4 days  Promote a Primavera Sound Shop.  Promote a music label to edit and manage some of the festival˙s bands. 3. Additional trends #01 ¿Record companies as a new producers?

13.  From the extraordinary story of Searching for sugar man to the road-movie Perdidos en la carretera (Benet Roman, Barcelona 1972).  http://www.youtube.com/watch?v=KKXewWDh1og  http://www.lachula.tv/index.php?seccion=5&id=13  The MUST: the reference of In-Edit Beefeater Festival (music documentaries festival) 4. Additional trends #02 The music documentary: a necessary compilation.

14. 5. Thorough cultural production.  The future is transmedia.  Using every channel with one purpose.  Towards a multiplatform cultural ecosystem.  Towards new markets (south-latin-europe or mediterranean)? Animation Fılm ComicMusic CDBookDVDWebsite extrasLive Music Tour Spot ‘43 Voll- Damm Festival Internacional de Jazz de Barcelona’

15. Thank you! Gràcies! Sağolun!