1. University Libraries Fall 2011 Social Media Contest Presented March 29, 2012 by Kari Johnson and Vera Lux

2. Basics Promote services and social media while receiving feedback 3x3x3 Not strictly social media Unique challenges at the UL in promoting services and social media

3. Organization Three person planning team met twice and subsequent planning happened via email and phone Amy Fry, Electronic Resources Coordinator Kari Johnson, Executive Assistant to the Dean Vera Lux, Reference & Instruction Librarian Timed to begin on Opening Weekend and conclude on the week of the grand opening of The Learning Commons and Thinkers Café (August 21-Sept. 10)

4. Prizes & Eligibility Graduated award over the three week contest $25, $50, $75 Gift card to the bookstore Funded from our marketing budget Open to all students, but focused on undergraduates

5. Contest Overview Graduated contest covering three services over three weeks. Week 1: Texting Week 2: Twitter Week 3: Facebook

6. Week 1: Texting Will you use your mobile device to find and/or use library resources? Text the keyword Jerome and your thoughts to 66746 for a chance to win a $25 gift card to the BGSU Bookstore!

7. Responses 21 submissions Selected Responses: Yes, I can find books that I need for class faster, so I don't have to wonder the shelves to find what I'm looking for. I would use my mobile device to find library resources! I use my phone for everything. Librarians will definitely get texts from me throughout the school year!!!

8. Week 2: Twitter Want a chance to win a $50 gift card to the BGSU Bookstore? Try out Summon, our new power search, and tweet @bglibrarian67 the URL from your search and a few words on Summon. You can find Summon on our homepage!

9. Responses 20 participants Selected Responses: @bglibrarian67@bglibrarian67 i typed in Copper Sun for my search and i got amazing results from #Summon ! Its located right on the BGSU homepage ! @bglibrarian67bgsu.summon.serialssolutions.com/search?s.q=Ass… @bglibrarian67bgsu.summon.serialssolutions.com/search?s.q=Ass… Gotta love Summon! Helpin' me out with my project (: @bglibrarian67@bglibrarian67 Summon makes the library finally user friendly! I have never understood how to find something this easy before.

10. Week 3: Facebook Go to our Facebook page and finish the following sentence for a chance to win a $75 gift card to the bookstore! Now the The Learning Commons and Café are open in the library, I will...

11. Responses 43 participants Selected Responses...happily feed my stomach AND my brain-- all in ONE place! … be at the library even more than I am now...so probably just bring a sleeping bag and set up camp there …worry endlessly that bugs will eat the books and be very disappointed that just being a great library with awesome librarians is not good enough

12. Promotion Campus Update UL Blog Post/Rotator Flyers Social Media Events Classes

13. Campus Update Ran in Campus Update three times High rate of return, particularly for the Monday run Week 1 Example:

14. UL Library News Blog Posts/Rotators 3 posts and Rotators Contained more information than printed flyers Week 1 postpost Week 2 postpost Week 3 postpost 100 hits week 1 94 hits week 2 59 hits week 3

15. Flyers Main flyer, Week 2 & 3 flyerflyer Library Throughout the building and handed out at service points. Campus Make use of student employees

16. Social Media Posted on our Facebook page as well as class pages and pages from other BGSU entities Regularly tweets Posts and tweets received for the contest also helped with promotion

17. Events Began contest at our Opening Weekend event Popcorn (with flyers), library displays, etc. Final week was planned to coincide with the grand opening of The Learning Commons and Thinkers Café Campus Fest

18. Classes Promoted week 2 in three Psychology classes which led to significant participation

19. Reflection Saw moderate growth in social media over the life of the contest 92 new Facebook friends, 35,310 post views 38 new Twitter followers Received interesting feedback Participation likely depends on prize amounts and contest difficulty

20. Questions?