1. FAIRTRADE COFFEE in AUSTRALIA 1 Coffee origins in Australia trend data  Retailers now driving a sustainable focus – delivering increased Fairtrade support.  Market fragmentation means gains are incremental in Out of Home  Increasing interest on stories from origin and connection to growers  Specialty coffee ‘mind-set’ drives the industry, but not the buying practice.  97% of coffee is consumed with milk Retail volume in MT

2. FAIRTRADE COFFEE in FINLAND 2 Fairtrade coffee Sales in Finland MT roasted coffee Facts & figures: Total in kg 2015; 1 003 MT 78% organic FT and 22% FT Growth 7,7% compared to 2014 33% out of home, 67% retail (in Kg) Ca.200 different products under 62 brands 7 licensees in Finland (Projection)

3. FAIRTRADE COFFEE in FINLAND 3 Top 3 private label coffees Top 3 brands 81% of Finnish consumers say they know the Fairtrade Mark and 75% out of those trust the Mark and believe that Fairtade benefits the producer. Consumers used most money in coffee of all the FT products in 2015 in Finland Both these PL coffees belong to same group- Kesko. Pirkka is their Retail PL and Menu is OOH brand Third FT PL coffee with some volume is from Lidl. Only the biggest brand Mundo is from Finnish roastery, both runner ups are from Sweden

4. FAIRTRADE COFFEE IN FRANCE 4 Fairtrade coffee Sales in France MT roasted coffee Facts & figures: 30% private label, 70% brands 54 licensees (incl. private label) 16% in out of home, 84% retail 2,8% market share 53% double certified organic 3.7mio € Fairtrade premium in 2014 Top origins: Peru, Ethiopia, Colombia, Honduras, Nicaragua  Mature market with committed partners (roasters, brands, FTOs)  Consumer awareness and trust  Flat sales over the last years  Major brands belong to international groups not really interested in FT  Growing competition of other schemes (RFA and UTZ)  Under representation on fast growing segments (capsules) and Out of Home

5. FAIRTRADE COFFEE IN FRANCE 5 Top Private labels Top Brands Coffee = 1st Fairtrade product in France (turnover, number of licensees and products)

6. FAIRTRADE COFFEE in Italy 6 Fairtrade coffee Sales in Italy MT roasted coffee Facts & figures: 550 MT roasted coffee sold in 2015, 44% certified organic 360 MT roasted coffe by Italian licensees exported More than 120 products 41 small-medium licensees (excl. private label) 50% private label, 50% brands 40% in out of home, 60% retail Sales (retail + OOH) above € 11 million (total Fairtrade product sales are aprox. € 100 million) Top origins: Honduras, Peru (Projection)  Coffee sales continue to grow slightly (bot retail & HoReCa)  Kimbo – one of the top 4 Italian roaster – launched an organic Fairtrade coffeeMore  Good distribution in retail, increasing interesting in capsules.

7. FAIRTRADE COFFEE in Italy 7 Top 3 private label Top 2 brands 35% of Italian consumers say they have seen the Fairtrade Mark often or occasionally The top 2 Italian licensees (excluded roaster for retailer) are located in South Tyrol, the region closed to Austria and they sell their Fairtrade coffee there.

8. FAIRTRADE COFFEE in Spain 8 Fairtrade coffee Sales in Spain MT roasted coffee Facts & figures Coffee: 97 different products 17 licensees, 60% in out of home, 40% retail 0,05% market share Certified organic isnt´t the key driver Top origins: Vietnam, Brasil (Projection)  Growth in Retail (get retailers on board, 4 goals)  Growth through new major local regional brands (2 key targets)  Growth in out of home market to be expected with key targets (new Cafeterias concept).  Landing" in the Portuguese market : Retailers & Coffee Roaster

9. FAIRTRADE COFFEE in Spain 9 One private label Top 2 brands Retail 55% of Spanish consumers say they have seen the Fairtrade Mark often or occasionally Coffee remains the most visible Fairtrade product in Spain 72% of Fairtrade customers trust the Mark International OHH Brand 3 Local OHH Brands

10. Fairtrade coffee market in the netherlands 10 Facts & figures: 2% growth in coffee 2015 vs 2014 50% OOH, 50% retail 35 coffee licensees (25 of them are coffee roasters) 38% organic sales Less Robusta is sold (still 20% of total coffee sales is Robusta) Main origins: Peru, Tanzania, Guatemala and Mexico.  Growth in retail market in 2016 in private label not through brands, Aldi introduced 2 SKU’s in Q4, 2015. Another national retailer Plus (part of Superunie, see next slide) launched several SKU’s, single origin and also in the organic channel, the leading chain (EkoPlaza) will turn their PL as of week 15, 2016 also to FT.  Growth in out of home market possible through growth Fairtrade town campaign.  Total coffee volume in NL, 114.000 MT (mainly JDE and Ahold Coffee Company). Utz has 50% market share. Fairtrade potential 10 MT through private label launches in retail and OOH growth.  Increasing interest on stories from origin. Need for impact stories.

11. 11 Top 3 private label Top 3 brands 89% of Dutch consumers know the Fairtrade mark. Fairtrade coffee market in the netherlands Superunie is a purchasing organisation representing 13 independent retail formulas in the Netherlands. The organisation covers the field with over 1,800 stores and a market share exceeding 30%.

12. FAIRTRADE COFFEE in BELGIUM 12 Fairtrade coffee Sales in Belgium MT roasted coffee Facts & figures: 60% OOH 66 licensees!!, strongly spread 3,7% market share Top origins: Honduras, Peru, Robusta E-Africa (Projection)  Strong OOH: Miko (Puro), Café Liégeois, Rombouts…  Retail via Private Labels: Delhaize, Lidl, Aldi, Carrefour…  Colruyt (most important Belgian retailer) started only 2016

13. FAIRTRADE COFFEE in BELGIUM Specificities Antwerp is a major hub for coffee, also Fairtrade: Roasters exporting a lot of FT coffee (Miko, Rombouts, Beyers etc.) Important importers also of FT coffee: CoffeeTeam, Efico, 32CUP etc. Future 7% yearly growth projected, spread Market (trader, roasters, retail) expects to have more divers offer but at the same time strongly price driven Challenged by industry, civil society, sometimes press 13

14. FAIRTRADE COFFEE in AUSTRALIA 14 Strengths Fairtrade was the first certification in coffee in Australia and remains the leading one for consumers from an awareness and trust perspective Independent certification, transparency & traceability Increasing interest in the origin of coffee and the impact that sustainable labels supports our producer profile information There is a wide range of both coffee supply choices for business and coffee products for consumers Highest recognition among sustainable labels – 50% Opportunities Coffee sales continue to grow in the Australia - both retail and Foodservice coffee markets are increasing The capsule market is also rapidly growing and offers an opportunity for Fairtrade incremental growth Creating a specific coffee strategy placed us in a better position to communicate about the impact of Fairtrade Improving relationships with both traders and roasters Much of Australia’s cafe scene is driven by specialty coffee roasters, which makes the Fairtrade Minimum Price irrelevant as they often pay well above for quality coffee. Facts & figures:  59% in out of home, 41% retail  Retail Coffee sales $1.25 billion AUD  63,010 MT  OOH Coffee Sales $1.81 billion AUD  OOH is a Fragmented industry - no company holds more than a 7% share. Fairtrade  132 licensees (incl. private label)  Sales (retail + OOH) above $73 million  3% Fairtrade market share (in volume)

15. 15 Fairtrade Coffee Market in Japan PY128% PY110% PY105% [Overall Fairtrade Market Situation] - Estimated Retail Sales: JPY 10 billion (EUR 75 million) - Over 500 Fairtrade Products available - 71% conventional / 29% organic - 160 Japanese companies registered [Fairtrade Coffee Market] - Coffee is nearly 70% of the total market – appx. EUR 53 million - 73% Retail / 27% OOH - Top origins: Guatemala, Ethiopia

16. 16 Fairtrade Coffee Market in Japan 1,165 stores in Japan [ General ] Lack of understanding on global issues such as poverty, child labor Price conscious market / consumers Low awareness and recognition of the Fairtrade and Fairtrade label [ Industry ] Long supply chain with various subcontractors ┗ high certification costs ┗ price of the finished products goes up ┗ very few consumers are willing to pay for it Very strict and specific on quality Market Challenges Major Brands/Retailer partners

17. 17 CONCLUSIONS – FAIRTRADE COFFEE GLOBAL Overall growth Increasing interest on impact and stories at origin Fairtrade as an investment as a cost Refreshing Fairtrade message Much potential to enter sustainability programs of global accounts Coffee Development Plan Increased Trader Management