1. (IPLS) THE 3 RD INTERNATIONAL PRIVATE LABEL SHOW (IPLS) EXHIBITOR PORTAL USER MANUAL

2. Contents 3 4 5 6 7 8 9 10 11 12 13 14 15 …….…………… ………………………………………… ………….………… ………………………………………... …..…………..…………………………..………………………………………… ……………….… …..……………………………………… ……………… ….……………………………………… ………… …...…………………………………… ……………………...……………………………………… …………… …….…………………………………… ………………… ….……………………………………… ……………….………………………………………… …………………….....……………………………………… ………….………… The online catalogue at WWW.IPLS- RUSSIA.RU 5 easy steps What’s the Exhibitor Portal? What’s the Advanced Package? How to login? Create a profile New Product GalleryProduct Gallery Add a product Publish files or news Upload a logo Add employees Get badges Need Help?

3. New exhibitors are marked with the special sign Almost every website visitor searches for new companies or products to increase a portfolio of private labels and obtain useful contacts. To provide visitors with more convenient tools for planning and navigation among the participating companies, we have created online options for you to contact your target client with better offerings. The online catalogue at WWW.IPLS- RUSSIA.RU 3

4. 4 WHAT IS EXHIBITOR’S PORTAL? Exhibitor Portal is the online dashboard to communicate with the prospects with the help of various tools USED TO : Add a company description with contacts Publish information about products, files, etc. Manage people Keep important tasks under control Publish news Edit your ONLINE PROFILE in English and RussianONLINE PROFILE at any time Upload a logo Upload a logo with the ADVANCED PACKAGE of the online catalogue Add or change an admin / representatives admin / representatives New! Add a product New! Publish news according to the PACKAGEnews New! Publish a presentation or file within the ADVANCED PACKAGEpresentation A list of TASKS will help you to prepare for the show Preview the profile before publishing

5. 5 FIRST-TIME 1.After the deposit payment is received, you will find an email notification, containing your username and a link to create a password. We strongly recommend to save this email for a future reference. The email should come within 7 working days since the 1 st payment is done. If you haven’t received an email, please check spam filters and junk email, otherwise, contact your manager. 2.Click the link to create a password, insert your username as stated in the email, and click the button ‘Send’. 3.You will receive a notification with the link to create a password. If you haven’t received an email, please check spam filters and junk email, otherwise, contact us at ipls@reedelsevier.com. ipls@reedelsevier.com 4.Open the link in a browser and type a password. Use uppercase and lowercase symbols and numbers (not less than 8 symbols), e.g. Qwerty123. Click the button ‘Send’. 5.Congratulations! The registration is done! You will receive a confirmation email. In case you have forgotten your password, click [Login / Register] at the upper right position of www.ipls-russia.ru and click ‘Reset password’. Follow the above mentioned steps.www.ipls-russia.ru AFTER PASSWORD IS ACTIVATED 6.Use the link below to enter the portal: http://www.ipls-russia.ru/Pages/ExhibitorPortal/Login.aspx [BUTTON] How to log in?

6. 6 5 EASY STEPS TO PUBLISH INFORMATION 2. CREATE YOUR COMPANY PROFILE. SWITCH BETWEEN RUSSIAN AND ENGLISH TABS TO MAKE THE TEXT VISIBLE ON BOTH VERSIONS OF THE WEBSITE. 5. FIND YOUR COMPANY OR THE PRODUCT IN THE CATALOUE AND IN THE GALLERY AND SHARE IT WITH YOUR CLIENTS 4. SWITCH TO THE ‘PRESS RELEASES’ TO ADD NEWS ABOUT YOUR PRODUCT OR A COMPANY 3. SWITCH TO THE ‘PRODUCTS’ MENU, ADD A DESCRIPTION AND PHOTOS OF A PRODUCT 1. USE THE LINK IN THE REGISTRATION EMAIL SENT BY THE ORGANISER, AND LOGIN http://www... WITH THE ADVANCED PACKAGE ADD MORE! *3 photos per each product LOGO

7. 1 WHAT’S THE ADVANCED PACKAGE? Increase your effect with highlighting your services online in the ONLINE CATALOGUE and in the PRODUCT GALLERY. HIGHLIGHT YOUR COMPANY AND GET MORE PROSPECTS AT THE BOOTH A logo Featured listing More bright products More news Your company’s presentation STANDARDADVANCE D ONLINE CATALOGUE Company description (up to 500 symbols)Yes Contact informationYes Logo-Yes Color highlight-Yes Press releases35 Company files, presentations-1 file PRODUCT GALLERY Product description (up to 500 text symbols)Yes Number of products1 product5 products Product pictures1 picture per each (1 pictures in total) 3 pictures per each (15 pictures in total) A special icon for new productsYes PRICE (incl. VAT) Included in the registration fee 175 € More attention New exhibitors are featured with the ‘NEW’ icon in the online catalogue. 7

8. 1.Switch to the ‘COMPANY PROFILE’. 2.Fill in information in Russian and English tabs. 3.Click ‘Save’. LOGO How to create a profile? Russian opens first on default. Switch to the English tab to publish information for the English-speaking audience. 8 Text here

9. 9 PRODUCT GALLERY NEW Launched in 2016, PRODUCT GALLERY allows exhibitors of this year publish information about its primary product or a line of products. You may try this option to publish only one product. However, if you decide to publish more products, you are welcome to upgrade a package to Advanced. The catalogue of PL products exhibited at the show. New products, Country and Product filters on the left side can be applied as well. Special Icon for new products! новый онлайн сервис в 2016

10. How to add a product / service? 1.Switch to ‘PRODUCTS’, click on the ‘Add product’. 2.Fill in information in Russian and English tabs to make it visible on both versions of the website, and click ‘Save’. 3.After filling the form, click on ‘Add image’ and upload a file. 5 products and 3 photos per each within the ADVANCED PACKAGE 1 product and 1 photo within the standard package 10 LOGO

11. 1.Go to the ‘LIBRARIES’ and click on the ‘Add new’ button. 2.Insert text (max. 500 symbols). Switch to the English tab to add a text in English to make it visible on both versions of the website. 3.If you need, you may choose the start and end dates of the publication. 4.Upload an image and file for the press-release. 5.Save changes. How to publish news and files? LOGO 5 PRESS-RELEASES + 1 PRESENTATION within the ADVANCED PACKAGE 3 PRESS RELEASES within the standard package 11

12. 1.Go to the ‘COMPANY PROFILE’. 2.Click on ‘Select file’ and upload an image. 3.Save changes. - Recommended image size: 160х160px. -Format: *.jpeg, *.png, *.gif. -Recommended file size < 400 Kb. * For the use in the online catalogue only. Files for the print catalogue should be sent to ipls@reedelsevier.com (if you have ordered a logo placement for the print catalogue).ipls@reedelsevier.com How to upload a logo*? ADD THE LOGO WITHIN THE ADVANCED PACKAGE 12

13. LOGO 1.To share an access to editing information, switch to the ‘PEOPLE MANAGER’. 2.Click on the ‘Add people’ and fill in information about the person. 3.Assign role: -Administrator can edit the company profile. -Delegate is a person seen as a company’s contact in the online catalogue. He or she will probably be contacted by interested buyers. 4.For delegates, you may add a photo and link to social media profile. 5.After the form is complete, click on the ‘Update’, and your colleagues will receive an email with instructions on how to activate their profile (see p.8). You can view all registered people in the tab ‘People Manager’.see p.8 13 How to add an employee? - Tick a box ‘ADMIN’, if you want to allow a user to edit company profile. - Tick a box ‘DELEGATE’, if you want the person be seen in the online catalogue as a company contact.

14. How to get badges? Please, fill in information about your stand representatives, including interpreters, assistants and promoters. Exception: stand builders who work only during build-up works and dismantling. Total number of badges is calculated according to the booked exhibition space: 1 BADGE FOR 3 SQM This form is limited to 15 employees. If you need to register more than 15 persons, please, contact the organiser’s office. Exhibitor badges provide the access to the exhibition floor during the following hours: 21 March – 10:00–20:00 (exhibitor accreditation, build up) 22 March – 08:00–20:00 (first day of the exhibition) 23 March – 08.00–20.00 (last day of the exhibition and the first day of dismantling) 24 March – 08.00–20.00 (dismantling) Each badge is individual and non-transferable. THE FORM MUST BE COMPLETED TILL 1 MARCH 2016. Exhibitor badges will be available at the registration desk in the exhibition’s pavilion since 21st March. 14

15. If you have any questions, please email us at ipls@reedelsevier.com or call us +7 495 937 6861 Need Help? Organiser