1. Tips for Marketing your Business Duncan Wright MCIM Chartered Marketer Director – BSA Marketing

2. Tips for marketing your business Tips for marketing your business - the Golden Rule “If you fail to plan, you are planning to fail!”

3. Tips for marketing your business The n Ps of marketing Who are your target market What value does your offering deliver to these people How are you going to communicate this value

4. Tips for marketing your business Understand your market You can not sell to everyone Target your offering by segmenting your market Sometimes its best to say no

5. Tips for marketing your business Understand your offering Benefits not Features - The “So What” Test Put yourself in your customers shoes What problems are you solving for your customers

6. Tips for marketing your business Understand how your offering delivers value It should be about value rather than cost or benefits Value goes beyond the product or service In a competitive market, value added is relative

7. Tips for marketing your business The n Ps of marketing Who are your target market What value does your offering deliver to these people How are you going to communicate this value

8. Tips for marketing your business Getting the Message out

9. Tips for marketing your business Getting the Message out Target Market

10. Tips for marketing your business Useful tools

11. Tips for marketing your business PIMMS – The Marketing Planning Process from BSA P – Plan I – Implement M – Monitor M– Manage S – Sustain

12. Tips for marketing your business Resourcing your Marketing Activity

13. Tips for marketing your business “There are only two things in a business that make money – innovation and marketing, everything else is cost.” Peter Drucker

14. Tips for marketing your business Want to know more? @bsamarketing @businesspd www.bsamarketing.com/blog www.businesspeakdistrict.co.uk www.linkedin.com/company/bsa-marketing