1. EXUDE The Reach™ 1-2-3 Success! Process

2. You Are a Gem EXUDE

3. Managing Your Brand Environment You G

4. Your Personal Appearance You G

5. r First Impressions LAST

6. Your Style Says a lot About You

7. What’s Your Style?  You need to be comfortable  You must reinforce your brand attributes  You must be appropriate for your target  You need to be comfortable  You must reinforce your brand attributes  You must be appropriate for your target

8. Do You Have a Trademark?  Helps with memorability

9. Your Surroundings You G

10. r You Are What Surrounds You

11. Office Agenda Computer Desk Cards Bold All That Surrounds You Briefcase phone PDA Car Network Pen Mobile Phone Voice mail Notepad Hotels Volunteer Artwork Office Equipment

12. Looking At Your Surroundings

13. Live in the Inquiry

14. What’s Your Environment Saying?  Office  Desk  Business tools  Office  Desk  Business tools x

15. Your Brand Identity System You G

16. Why Have an Identity System?  Reinforces your brand attributes  Creates recognition/differentiation  Supports consistency  Reinforces your brand attributes  Creates recognition/differentiation  Supports consistency

17. Visual Vocabulary  Font  Color  Images and Textures  Tag Line  Headshot  Logo  Font  Color  Images and Textures  Tag Line  Headshot  Logo

18. The Power of Color Big BlueHome DepotUPS

19. The Power of Color

20.  Serif  Sans serif  Serif  Sans serif A B C D E F G H I J K L M N O P Q R S T U V W X Y Z F F

21. Images, Textures, Etc.

22. Your Head Shot  In a virtual world it is great to connect a face with a name  Have it professionally taken  Ensure it reflects your brand  In a virtual world it is great to connect a face with a name  Have it professionally taken  Ensure it reflects your brand

23. Where To Use Your Brand Identity  Stationery System  Business Cards, Letterhead, Envelopes  Thank you notes  Voicemail message  Newsletter  Marketing materials  Resume or career marketing materials  Your electronic communications  email signature  Web site or career portfolio or Blog  ezine  Stationery System  Business Cards, Letterhead, Envelopes  Thank you notes  Voicemail message  Newsletter  Marketing materials  Resume or career marketing materials  Your electronic communications  email signature  Web site or career portfolio or Blog  ezine

24. Your Professional Network You G

25. r Life is Who You Know

26. Your Network Extends Your Brand For You  Strong brands are connected  Avoid the lone ranger syndrome  Strong brands are connected  Avoid the lone ranger syndrome

27. The Golden Rule of Networking… I G_V_G_V_ E

28. “Don't remind people of what they can do for you, but focus on what you might be able to do for them.” Keith Ferrazzi

29. Two Key Elements  Building  Maintaining  Building  Maintaining

30. Building Your Network  Speak  Lead  Participate  Clubs  Organizations  On-line forums, Blogs  Publish articles  Volunteer  Speak  Lead  Participate  Clubs  Organizations  On-line forums, Blogs  Publish articles  Volunteer

31. Maintaining Your Network  Ask  Connect them  Share articles  Share your passion  Send a Link  Ask  Connect them  Share articles  Share your passion  Send a Link  Give them a free service  Include them  Invite them  Remember and recognize

32. The You, Inc. Partner Program YOU x

33. The Rules For Effective Networking  Go for quality over quantity  Remember the three Cs  Relationships require attention  Follow-up – always  Serve your network  Go for quality over quantity  Remember the three Cs  Relationships require attention  Follow-up – always  Serve your network

34. eNetworking  LinkedIn  Ryze  LinkedIn  Ryze  Ecademy  Spoke  Reach Branding Club

35. Associations and Affiliations  Find people to complement your skills  Reinforce and augment your brand attributes  Find people to complement your skills  Reinforce and augment your brand attributes x

36. The Most Important… P_OFE_ _ION_L R S A NE_WO_K S R T

37. Leave your mark on everything you do

38. Memory Story  Vision  Foundation  Three steps  Madonna  Three Cs  Emotion  Vision  Foundation  Three steps  Madonna  Three Cs  Emotion  Map  Starbucks  Six  Pyramid  Web address  Photograph

39.  Your brand environment speaks for you  Congruence is essential to effective branding  Align your appearance and surroundings  Build and consistently apply your brand identity system  Build and maintain your professional network Exude Phase Summary