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Session1BA490 Strategic Management1 Introduction to BA 490C Strategic Management Get acquainted Overview course Keys to success Preview assignment
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Session1BA490 Strategic Management2 Welcome to Strategic Management, BA 490C Complete the information form Make a name card tent using the color coding below. Use the name you want us to call you. Put your name on both sides of the tent. Acc: Green CIS: Red Fin: Blue Mkt: Purple Mgt: Black
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Session1BA490 Strategic Management3 Instructor: Neil Jacobs Enjoy learning & helping others learn Like to travel and experience other cultures Expect you to be professional in this course I care about you and your learning. Have industry experience and am a member of a NASDAQ-listed company’s board of directors and audit committee
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Session1BA490 Strategic Management4 Getting acquainted Interview someone that you do not know and who has a different major. Be prepared to introduce them and tell us something good about them.
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Session1BA490 Strategic Management5 Introductions Please stand while introducing and being introduced. Introduce the person you interviewed. Tell us something good about them.
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Session1BA490 Strategic Management6 Overview—a ‘bridge’ course 1 Bring together your CBA core learning Take top manager’s perspective Enhance the value you bring to your career Emphasize professional behavior Focus on active thinking & effective teamwork
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Session1BA490 Strategic Management7 Overview—a ‘bridge’ course 2 Emphasize integration, teamwork, and communication View organization as an integrated system Take a strategic management perspective Emphasize problem identification & resolution Learn through Study and application of strategic management concepts Compete in a computer-based business simulation Use teams
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Session1BA490 Strategic Management8 Syllabus Materials Text is available Need Reading packet #1 for Friday assignment (support services) Player’s Manual for simulation not needed for a few weeks Team license for simulation ($100) Grading Estimated points 700-900 Grade bases Teams Peer evaluation Continued membership is earned Use of web & email Attendance--mandatory Be professional Be on time to class and with assignments Edit work superbly No surprises
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Session1BA490 Strategic Management9 Keys to success Attitude: Be open to personal growth Be willing to work Believe in the need to work well with others Actions: Be professional Prepare for each class Participate actively Work effectively with your team
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Session1BA490 Strategic Management10 Introduction to class web site http://www.cba.nau.edu/courses/BA490Fall05/ What you can expect to find there: Syllabus Session Schedule (with links to session slides) Forms, assignments, and instructions Daily information updates Information on the simulation
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Session1BA490 Strategic Management11 Assignment for Session 2 Review the syllabus Check out the course web site Study H&W Ch 1 Basics of strategic management Prepare to discuss the following questions on the Wal-Mart and Costco articles (available online through course web site). 1. How do the strategies for Wal-Mart and Costco differ? 2. In what areas do their goals differ? Use the list of areas at the top of page 7 in H&W. 3. Distinguish the three elements of the hierarchy of strategy for each company, e.g., give an example of each level of strategy.
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