1. Top 10 Low-cost Marketing Techniques that Work Brought to you by: LERN & Augusoft September 30, 2009

2. Winning Partnerships. LERN partnered with Augusoft in 1999 to build Lumens ® – the first Web-based software built for continuing and corporate education programs. Presenter:  Greg Marsello LERN Co-founder & Augusoft Lumens Product Advisor

3. Marketing Foundation  You must be data-driven  You must be clear about your USP  You must mix direct mail and eMarketing  You must grow customer-share  You must “mail” more than once  You must target market segments  You must spend 10-15% on promotion  You must track promotions  You must use salespeople to sell contracts

4. Low-Cost Technique #1 Have instructors and best customers/students “sell” courses/events and even contracts

5. Low-Cost Technique #2 Hold registration parties and open houses where people can register and get a discount

6. Low-Cost Technique #3 Use surveys to keep in touch

7. Low-Cost Technique #4 Drive customers to your web site by displaying student work, having downloadable tips, using instant messaging & of course, easy online registration

8. Low-Cost Technique #5 Track certificate programs and courses and project & sell Next Course

9. Low-Cost Technique #6 Use Webinars to generate interest

10. Low-Cost Technique #7 Don’t be afraid of the telephone

11. Low-Cost Technique #8 Use Twitter, Facebook, and segmented email lists

12. Low-Cost Technique #9 Use promotion gimmicks like first class free & letting people sample your wares

13. Low-Cost Technique #10 Do post event marketing

14. Bonus – 5 More! 1.Go after those who used to come. 2.Offer an early, early discount. 3.Give students points. 4.Go to your customers. 5.Develop winning partnerships.

15. Another Bonus – 9 More! 1.Targeted press releases. 2.Public service, sponsorship, and other community visibility. 3.Visit and know your competitors. 4.Anniversary cards and/or customer statements.

16. 5.Testimonials, especially if they negate objections. 6.Gift certificate opportunities. 7.Go after alumni. 8.Best customer specials. 9.Networking opportunities.

17. Most Important Do THINK Marketing!

18. Unique Partnership Learning Resources Network “Information That Works!” www.lern.orgwww.lern.org info@lern.orginfo@lern.org Augusoft, Inc. Web-based Continuing and Corporate Education Software www.augusoft.netwww.augusoft.net info@augusoft.netinfo@augusoft.net

19. Thank you for attending today’s webinar You will be emailed the presentation PDF shortly. Download today’s presentation PDF and view a rebroadcast of the complete Webinar at u.augusoft.net. If you have any questions or comments, contact tj@augusoft.nettj@augusoft.net