1. unit 2 the global company
lesson 3
unit 2 the global company
Step 1 before reading
some background information : Ford and Honda
Ford:
an automobile maker founded by Henry Ford in Detroit, Michigan,
and incorporated on June 16, 1903.
Honda:
a Japanese manufacturer of automobiles, trucks, motorcycles, and scooters.
They also make ATVs, electrical generators, marine engines,
and lawn and garden equipment.
With more than 14million internal combustion engines built each year,
Honda is the largest engine-maker in the world.

2. Step 2 reading tasks 1. Understanding main points
read the text about two car companies’ global strategies
and say which of these statements apply to Ford and which to Honda.
a) now has a strategy of decentralization for car design and development
b) now works in multi-discipline teams for car design and development
c) has always worked in multi-disciplinary teams
d) produces more cars abroad than in its home country

3. 2. how the text is organized
The following phrases summarize the main idea of each paragraph of the text.
Math each phrase with the correct paragraph.
a) one reason for changes in Honda’s strategy
b) Honda’s original strategy
c) Ford’s new strategy
d) conclusion
e) Honda’s new strategy
f) Ford’s original strategy
g) the advantage of Honda’s original strategy
h) introduction
i) Ford’s new strategy in detail
j) another reason for Honda’s new strategy

4. 1. Prepare for the vocabulary
Step 3 read the text
1. Prepare for the vocabulary
responsiveness:
the ability to react quickly or favorably
multi-disciplinary teams:
groups involving people from different professional backgrounds
or with different qualifications brings different perspectives
and skills together to work on a problem.
intriguingly:
full of interest, esp. because of being unusual fascinating

5. Step 4 summarization and role-play
1. Ask the students to finish the reading tasks in step 2
2. Let them role-play the two companies, summarize
and state the different strategies of the two companies
3. interpret some important sentences and paragraphs
Step 5 exercises in class
Finish vocabulary tasks A and B