1. GOOGLE DATA COLLECTION BY AHMED MUSTHOFA, 18200621

2. WHAT IS GOOGLE? Google is a multinational, publicly-traded organization built around the company's hugely popular search engine WHAT IS GOOGLE ANALYTICS? Google Analytics is a free Web analytics program that provides data and information about Website traffic and efficiency

3. WHAT IS ONLINE DATA COLLECTION? Online data collection is collecting and storing individual users browser history and online behavior while browsing through online shops, and other websites. The data is collected on users activity, search patterns, how long the user stays on a web and their interest

4. INVOLVED STAKEHOLDERS Individual or Users (consumers) Businesses or Marketing company Government Internet Service Provider (ISP)

5. BENEFITS OF DATA COLLECTION FOR USERS Searches are customize according to the user ‘s online behavior. For eg: searching hotels will list out hotels according to the users previous choice (star quality and facilities) The searches will be fast and user will save time Online businesses and service provider can improve and enhance their services or products based on these information gathered Also there is argument new services and products can be developed based on the data collected. For instance, a product of services can be enhanced by merging several other services together, or adding and removing features and functions.

6. BENEFITS OF DATA COLLECTION FOR BUSINESSES Businesses can improve its services or products based Business can eliminate features or services that do not add value and completely reengineer products and services by customizing features and services according to the customers need Business Save time and gain accurate marketing information (behavior vs user filled questionnaire) Better use of the resources, outsourcing marketing research activities More reliable information and readily available

7. THE ISSUES AND CONCERN? Google search engine is considered the best search engine and is used by millions of users each day. The consumers or users are the main stakeholder effected when their information are harvested, collected and stored. The chrome browser when logged using Gmail, google can further collect information on the user and can profile the user accordingly. The information collected from users collectively and individually could be offered to marketing companies or any other company that are seeking information regarding a market segment or online behavior.

8. The main concern is google monitoring users internet behavior breaches privacy of the users, although not everyone may access these, however the information collected assist the user in making their online experience better, resourceful and efficient The user or individual user information is used by corporates and business for monetary purpose Google has a social responsibility in safe guarding users information. For eg. Closing down part of its services in china for not agreeing to open the Chinese government to access data on some individuals THE ISSUES AND CONCERN? CONT…..

9. THE POSITION OF THE PRESENTER The data collected assist the user with customized Reponses that best suit for the user. After having tried few services other than google, it is realized that google provide much accurate search information The user saves time and have the right Information provided based on the data collected from the behavior is a non monetary price paid for the services. Hence, having google collect data improves overall online searches and browsing experiences

10. REFERENCES Epower.com. (2002). google-analytics-glossary. Retrieved 9 2, 2016, from http://www.epower.com/google-analytics-glossary: http://www.epower.com/google-analytics-glossaryhttp://www.epower.com/google-analytics-glossary Searchcio.techtarget. (2001). Google-The-Company. Retrieved 9 2, 2016, from searchcio.techtarget: http://searchcio.techtarget.com/definition/Google-The-Company