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3e FERRELL | HIRT | FERRELL McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
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PART 1 CHAPTER 1 The Dynamics of Business and Economics CHAPTER 2 Business Ethics and Social Responsibility CHAPTER 3 Business in a Borderless World 2-2
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Business Ethics An identifiable problem, situation, or opportunity that requires a person to choose from among several actions that may be evaluated as right or wrong, ethical or unethical 2-3
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Ethical Decisions in Organizations Most unethical activities are supported by a culture encouraging employees to bend the rules Countrywide Financial ‘Liar loans’ Culture that encouraged cutting corners in order to make profits American International Group Manipulation of accounting Overstatement of earnings– forced to restate earnings $3.9 billion lower 2-4
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Social Responsibility Business’s obligation is to maximize its positive impact and minimize its negative impact on society Known for high-end luxury shoes and accessories Launched a lower-cost brand Ferragamo WORLD Aimed at socially conscious consumers Eco-friendly materials Proceeds go to help the Acumen Fund, which provides funding for businesses in East Africa, India and Pakistan 2-5
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A Timeline of Ethical and Social Responsibility Concerns 2-6
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Laws and Regulations Laws and regulations encourage businesses to conform to society’s basic standards, values, and attitudes. Sarbanes-Oxley Act, 2002 Troubled Assets Relief Program 2-7
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The Role of Ethics in Business Growing concerns about legal and ethical issues in business Antitrust violations Accounting fraud Cybercrimes Unfair competitive practices Tax fraud 2-8
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Ethical Issues An identifiable problem, situation, or opportunity that requires a person to choose from among several actions that may be evaluated as right or wrong, ethical or unethical 2-9
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Ethical Issues Involve all organizational activities For profit businesses Non-profits Government Schools and universities Learning to recognize and resolve ethical issues are important in maintaining an ethical business climate 2-10
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Ethical Conduct Helps To: Build Trust Promote confidence Validate relationships 2-11
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How to Judge the Ethics of a Situation Examine the situation from your stakeholders’ position, including customers and competitors People often need years of experience to accurately recognize and react to ethical situations Ethical situations vary by culture 2-12
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Are generally more profitable! Highly Ethical Companies Are generally more profitable! Recognized as highly ethical Awarded ‘Corporation of the Year’ by Michigan Minority Business Development Council Perfect score three years in a row in a Competitive Enterprise Institute ranking History of environmental advocacy and stakeholder awareness 2-13
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Recognizing Ethical Issues in Business Many business issues may seem straightforward and easy to resolve on the surface, but are really very complex 2-14
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Unethical Behavior in Business Misuse of company resources Abusive & intimidating behavior Conflict of interest Fairness & honesty Communications Business relationships 2-15
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Sources of Unethical Behavior Misuse of Company Resources The most commonly observed misconduct Time theft Use of personal email and social networking sites at work is a growing problem Stealing office supplies Unauthorized use of equipment and software 2-16
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Sources of Unethical Behavior Abusive and Intimidating Behavior / Bullying 2-17
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Sources of Unethical Behavior in Organizations Conflict of interest Advance personal interest over others’ interests Benefit self at the expense of the company Bribes represent a conflict of interest because they benefit an individual at the expense of an organization or society 2-18
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Corruption Perceptions Index Least Corrupt Countries… 1. New Zealand12. Hong King/Luxembourg (tied) 2. Denmark14. Australia 3. Singapore/ Sweden (tied)16. Germany/ Ireland (tied) 5. Switzerland17. Japan/ United Kingdom 6. Finland/Netherlands (tied)19. United States 8. Australia/Canada/Iceland (3- way tie) 20. Barbados 11. Norway Source: “Corruption Perceptions Index 2009,” Transparency International, http://www.transparency.org/policy_research/ http://www.transparency.org/policy_research/ surveys_indices/cpi/2009/cpi_2009_table (accessed January 22, 2010). 2-19
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Fairness & Honesty Are at the heart of business ethics How employees use resources No deceit, coercion, or misrepresentations Fair competition Disclosure of potential harm caused by products 2-20
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Ethical Concerns in Communications False/misleading advertising Deceptive personal selling tactics Truthfulness in product safety and quality Unsubstantiated claims Product labeling 2-21
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Ethical Concerns in Business Relationships Relationships with customers, suppliers and co-workers Ethical behavior within a business is important Keeping company secrets Meeting obligations and responsibilities Avoiding undue pressure Managers’ responsibility to create ethical work environment and provide a positive example 2-22
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Plagiarism The act of taking someone else’s work and presenting it as your own without mentioning the source A major problem in schools and business Students copying others’ work A manager taking credit for a subordinate’s work Employees copying reports and passing the work off as their own 2-23
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Questions to Consider in Determining Whether an Action is Ethical Open discussion of ethical issues does not eliminate ethical problems; it does promote trust and learning in an organization 2-24
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Personal Ethics Is honesty important to students? In a survey of 25,000 high school students: 62% cheated on exams at least once 35% copied documents from the Internet 27% shoplifted 23% cheated to win at sports (Source: “The Biennial Report Card: The Ethics of American Youth,” Josephson Institute of Ethics, www.josephsoninstitute.org/survey 2004)www.josephsoninstitute.org 2-25
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Ethical Decisions in an Organization are Influenced by Three Key Factors 2-26
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Code of Ethics Formalized rules and standards that describe what a company expects of its employees 2-27
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Whistleblowing Occurs when an employee exposes an employer’s wrongdoing to outsiders Many companies have internal reporting mechanisms in place Avoid legal action Negative publicity Whistleblowers often treated negatively and have a difficult time finding other work 2-28
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Four Dimensions to Social Responsibility 1. Economic 2. Legal 3. Ethical 4. Voluntary 2-29
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The Pyramid of Social Responsibility 2-30
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Corporate Citizenship The extent to which businesses meet the legal, ethical, economic, and voluntary responsibilities placed on them by their stakeholders 2-31
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Best Corporate Citizens 1.Bristol Myers-Squibb 2.General Mills, Inc. 3.IBM Corp. 4.Merck & Co., Inc. 5.HP Co, LP 6.Cisco Systems, Inc. 7.Mattel, Inc. 8.Abbott Laboratories 9.Kimberly-Clark Corp. 10.Entergy Corp. 11.ExxonMobil Corp. 12.Wisconsin Energy Corp. 13.Intel Corp. 14.Proctor & Gamble Co. 15.Hess Corp. 16.Xerox Corp. 17.3M Co. 18.Avon Products, Inc. 19.Baxter International Inc. 20.Monsanto Co. 2-32
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Formal Ethics and Compliance Programs Arguments for and against these programs 2-33
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Stakeholder Relationships: Shareholders Primarily concerned with profit or ROI Financial community at large Proper accounting procedures Protecting owner’s rights and investments 2-34
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Stakeholder Relationships: Shareholders Provide a safe workplace Adequate compensation Listen to grievances Fair treatment 2-35
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Stakeholder Relationships: Consumers Consumerism Activities that independent individuals, groups and organizations undertake to protect their rights as consumers Critical issue is business’s responsibility to customers to provide satisfying, safe products and to protect their rights as consumers. 2-36
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Kennedy’s Consumer Bill of Rights The right to safety The right to be informed The right to choose The right to be heard 2-37
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Stakeholder Relationships: The Environment & Sustainability Issues Sustainability means conducting activities with the long-term well-being of the natural environment in mind. Involves interaction between Nature Individuals Organizations Business strategies 2-38
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Stakeholder Relationships: The Environment & Sustainability Issues Pollution Land Water Air Waste disposal Future of energy Alternative energy 2-39
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Response to Environmental Issues Many companies have a President of Environmental Affairs Position Most Fortune 500 companies have in place: Written environmental policy Recycling programs Waste-reduction initiatives Environmental consciousness can save money through reducing waste Greenwashing, or creating a positive association with environmental issues for an unsuitable product, service or practice Is a growing problem 2-40
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Stakeholder Relationships: The Community General community and global welfare The Avon Foundation Breast Cancer Awareness Crusade Target’s Take Charge of Education program 1% of Target Red Card purchases donated to educational causes Hardcore unemployed National Alliance of Business funds training to help hard-core unemployed to find work and gain self- sufficiency Enhanced self-esteem; help people become productive members of society 2-41
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