1. https://www.youtube.com/watch?v=vZ Y52e4t9Cw&noredirect=1  What marketing techniques do you notice in the food commercial?  Do they influence you to buy that product?

2. Food Marketing to Children ● Sarah Ahmed ● Independent Research GT ● Mentor: Ms. Debra Schulze, ● Clinical Nutritionist at the University of Maryland Medical Center http://www.nytimes.com

3. Objectives Education lack of federal regulation Connect Dietsinreview.com

4. The Epidemic of Childhood Obesity Rate of childhood obesity rising Obese children likely to be obese adults At risk for various diseases. Why? http://profoundfitnesstraining.com

5. https://www.youtube.com/watch?v=a b9zbqHJ_p4 Watch how much tv children watch Stronger legislation Health classes should educate children

6. Let’s look at Frosted Flakes’ nutrition label…. http://www.eatouteatwell.com high level of sodium High sugar content Very low protein Very little essential dietary fiber

7. The Facts ● $2 billion spent per year ● Unhealthy foods ● Different forms of advertising. ● most common is television Momsrising.org Rodalenews.com

8. ….And It is Working ●Children eat unhealthy ●Eat very few fruits and vegetables ●Children pester their parents ●Food and beverage companies appeal to parents http://www.insidecounsel.com http://www.metroparent.com Permaculturenews.org

9. Lack of regulations http://www.change.org/ Interagency Working Group Food and beverage companies find loopholes The Children’s Advertising Review Unit (CARU)

10. My Research ●Read secondary sources ●Interviewed professionals ●Distributed a survey http://news.yale.edu

11. Conclusion ●Major public health concern ●direct effect on young people’s diets ●Negative influence on diet, weight and health http://www.mumrx.com

12. Questions? http://blogs.ubc.ca http://www.foodmarketing.org

13. Works Cited "Childhood Obesity." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 27 Feb. 2014. Web. 12 May 2014..http://www.cdc.gov/healthyyouth/obesity/facts.htm CSPI. "Limiting Food Marketing to Children." CSPInet.org. Center for Science in the Public Interest, n.d. Web. 12 May 2014..http://www.cspinet.org/new/pdf/limitingfood_marketing.pdf "Review of Food Marketing to Children and Adolescents -- Follow-Up Report."Federal Trade Commission. FTC., 1 Dec. 2012 Web. 12 May 2014..

14. Continued “Front of Package Fail: Labels Tout Healthier Foods for Kids, 84% Studied Flunk Nutrition Standards." The Facts on Junk Food Marketing and Kids. Prevention Institute, 3 Mar. 2011. Web. 12 May 2014. <http://www.preventioninstitute.org/focus- areas/supporting-healthy-food-a-activity/supporting-healthy-food- and-activity-environments-advocacy/get-involved-were-not-buying- it/735-were-not-buying-it-the-facts-on-junk-food-marketing-and-kids.htmlhttp://www.preventioninstitute.org/focus- areas/supporting-healthy-food-a-activity/supporting-healthy-food- and-activity-environments-advocacy/get-involved-were-not-buying- it/735-were-not-buying-it-the-facts-on-junk-food-marketing-and-kids.html Yale Rudd Center. "Food Marketing to Youth." Rudd Center for Food Policy & Obesity — What We Do —. Yale Rudd Center, 3 July 2012. Web. 12 May 2014..