1. Collaboration – How Organizations can Benefit Paola Heckenmeyer 09.08.2016

2. Contents Introduction to Collaboration Advantages & disadvantages Different forms of collaboration Conclusion

3. Introduction Definition of collaboration ▫process of jointly working together and sharing information to achieve a common purpose ▫different forms:  E-collaboration

4. Advantages & disadvantages ▫Advantages:  Exchange of knowledge  Marketing (reputation)  More success ▫Disadvantages:  Conflict in working styles  Struggle for power

5. Different forms of collaboration E-collaboration ▫Definition: “operationally defined… as collaboration using electronic technologies among different individuals to accomplish a common task” (Kock & D’Arcy, 2002, 2001)

6. Different forms of collaboration E-collaboration ▫Advantages:  product development and distribution  Profit from routines and processes ▫Disadvantages:  Costs

7. Different forms of collaboration Open innovation ▫Outside-in ▫Inside-out

8. Conclusion E-collaboration ▫Depends on the branch ▫Smaller companies could benefit more from it – missing ressources ▫Properly used = higher efficiency

9. Sources London, Scott. Building Collaborative Leadership. http://www.scottlondon.com/articles/oncollaboration.h tml (09.08.2016) Dyer, J.H., Singh, H., 1998. The relational view: cooperative strategy and sources of interorganizational competitive advantage. Academy of Management Review, 660–679. Chesbrough, H. (2012). Open Innovation: Where We've Been and Where We're Going. Research- Technology Management, 55: 20-27