2.  A set of moral standards as to what is good or bad. Or right or wrong in one’s conduct.

3.  Business should be socially responsible  Good corporate citizens  Businesses should values the employees, Customers, suppliers, and the community

4.  Important to customers.  Customers want to buy from ethical companies.  The purpose of CSR is to fulfill internal and external interest of the company and public.

5. Corporate Knights Corporate Knights Magazine (tells you which company is being ethical). Overall Corporate Social Responsibility rankings for Canadian companies Overall Corporate Social Responsibility rankings for Canadian companies (follow the link at @STLTConference)

6.  Twitter is a social media software.  Micro blogging (140 characters)  Conference @STLTConfer ence  Tweet about Workshop info to #PCSTLT.

8.  Vast Customer Market › 255 million monthly active users › 500 million Tweets are sent per day  Promote Corporate Social Responsibility of company. (Starbucks)  Solving Potential Corporate Ethical problems (GM)  Employees must have good social footprint  Social Media forces companies to be ethical

9.  Upsetting the general public: Wrong and unethical comments can effect individuals  Risk integrity of business: Flaws of the company can effect the companies image. Twitter is a world where others are connected to us so it is important to be ethical and respectful to each other. Disadvantages of Twitter

10.  GM had a manufacturing defect in April 2014  Caused 13 deaths  GM response was to recall the cars and re-build corporate trust

13. GM used twitter in order to stay connected with their costumers and they kept on updating them about the problem and solutions.

14. Starbucks and Ethics

15. Starbucks on Twitter Starbucks update their profile on twitter in order to be ethical and to stay connected.

16.  Digital footprint  New rise of social media  How you portray yourself

17.  Commercials can be costly $350000+  Use lots of electricity and energy to create.  Twitter is more efficient in marketing products.  Customer satisfaction  improve the integrity of the business.

19.  http://www.reuters.com/article/2014/05/12/ us-gm-recall-exec-idUSBREA4B0EW20140512 http://www.reuters.com/article/2014/05/12/ us-gm-recall-exec-idUSBREA4B0EW20140512  http://www.youtube.com/watch?v=QihQb Odno1I http://www.youtube.com/watch?v=QihQb Odno1I  http://media.gm.com/product/public/ca/e n/gmignitionupdate/News.detail.html/cont ent/Pages/news/ca/en/2014/Apr/0402_Barr a.html http://media.gm.com/product/public/ca/e n/gmignitionupdate/News.detail.html/cont ent/Pages/news/ca/en/2014/Apr/0402_Barr a.html  http://media.gm.com/product/public/ca/e n/gmignitionupdate/News.html http://media.gm.com/product/public/ca/e n/gmignitionupdate/News.html