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Exclusive Marketing Proposal Homes are lifetime investments coupled with strong personal ties. Selling of a home ranks among our clients’ most important experiences and we approach our task with sensitivity, concern and professional competence. Thank you for this opportunity. Dave and Vanessa Fauquier and the Enviro Realty Team
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Your Home
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Our Mutual Objective At the highest possible price At the highest possible price In the shortest amount of time In the shortest amount of time With the most favorable terms With the most favorable terms TO SELL YOUR HOME.....
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Agenda Meet the Enviro Realty Team Meet the Enviro Realty Team Why RE/MAX Why RE/MAX Marketing Approach Marketing Approach Marketing Plan Marketing Plan Staging Staging Pricing Pricing Showing Showing Negotiating – Offers to Closing Negotiating – Offers to Closing Our Commitment Our Commitment
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Meet The Enviro Realty Team DAVE & VANESSA FAUQUIER Combined 60 years of real estate experience E-Pro (technology savvy) Accredited Buyers Representatives Short Sale/Distressed Property Experts Green Certification Seniors Real Estate Specialists Central NJ Experts - Somerset, Hunterdon and Middlesex Counties CRAIG DEGUEVAR A ALVIN FISHER DAVID TIBBETTS MICHAEL GREENE TYPICALLY RANK IN THE TOP 2-8% OF AGENTS IN MARKETS SERVED
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Why RE/MAX? Personal financial investment in every listing Personal financial investment in every listing Control of customized marketing plan Control of customized marketing plan Average more sales per agent than other real estate companies Average more sales per agent than other real estate companies The most experienced in the industry, averaging over 9 years of service The most experienced in the industry, averaging over 9 years of service Report over 70% of their business comes from repeat business or referrals - more than twice the industry average Report over 70% of their business comes from repeat business or referrals - more than twice the industry average 3 times more likely to work both sides of transactions 3 times more likely to work both sides of transactions Handle all sign and advertising calls directly Handle all sign and advertising calls directly RE/MAX SALES ASSOCIATES
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Why RE/MAX?
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RE/MAX IS THE MOST RECOGNIZED NAME IN REAL ESTATE
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The Power of the Brand
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We Get Results When you partner the expertise of the Enviro Realty Team with the power of the RE/MAX brand, the mutual objective is much more easily and effectively achieved... When you partner the expertise of the Enviro Realty Team with the power of the RE/MAX brand, the mutual objective is much more easily and effectively achieved...
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Maximizing Value Marketing Marketing Staging/Condition Staging/Condition Price Price WE CAN’T CONTROL MARKET CONDITIONS, LOCATION OR SIZE... OUR FOCUS WILL BE ON FACTORS WE CAN CONTROL TO GET MAXIMUM VALUE:
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Our Marketing Approach - 3 Key Factors Marketing - Maximum exposure to potential buyers Marketing - Maximum exposure to potential buyers Staging - Staged homes sell faster in a buyer’s market and for more money in a seller’s market Staging - Staged homes sell faster in a buyer’s market and for more money in a seller’s market Pricing - Houses that are priced right will sell faster and for more money Pricing - Houses that are priced right will sell faster and for more money
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Our Marketing Builds on Brand Advertising TELEVISION, RADIO, ONLINE, PRINT, GLOBAL
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Our Marketing Builds on Brand Advertising remax.com is the most visited real estate franchise Web site. RE/MAX dominated national TV advertising in 2011, reaching more viewers than all other real estate brands combined. WORKING FOR YOU!!
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Marketing Plan Web-based Promotion Web-based Promotion Photos and Videos Photos and Videos Brochures/Flyers Brochures/Flyers Virtual Tours Virtual Tours e-Marketing e-Marketing PROFESSIONAL MARKETING FOR YOUR HOME
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Web-based Promotion Internet Internet Real estate offices Real estate offices Signs and open houses Signs and open houses Word of mouth Word of mouth WHY INTERNET EXPOSURE MATTERS... Where do buyers look? Where do buyers find the house they wind up purchasing? 38% Internet 38% Internet 37% Their Realtor 37% Their Realtor 11% Yard Sign 11% Yard Sign 6% Friends 6% Friends 3% Sellers and Magazines 3% Sellers and Magazines
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Internet Exposure MAXIMUM EXPOSURE ON MULTIPLE WEBSITES remax.com TheRightEnvironmentisEverything.com
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And More Internet Exposure QR codes
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Mobile Marketing Search for homes from any cell phone! Text: sami To: 87778
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Signage WE GET ALL THE CALLS ABOUT YOUR PROPERTY! WE HANDLE ALL THE CALLS ABOUT YOUR PROPERTY! -PERSONALLY-
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Notify Realtors Notify Realtors Inform client database Inform client database Respond to inquiries Respond to inquiries e-Marketing Constant Contact - on-line marketing tool
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Managing Your Listing Communicate with you on a consistent basis Communicate with you on a consistent basis Promptly advise you of changes in the marketplace Promptly advise you of changes in the marketplace Present all offers to you and assist in evaluating Present all offers to you and assist in evaluating Facilitate the negotiation process Facilitate the negotiation process Monitor progress toward closing, when a contract is accepted Monitor progress toward closing, when a contract is accepted Immediately advise you of events that impact closing Immediately advise you of events that impact closing Insure all contract conditions and contingencies are completed Insure all contract conditions and contingencies are completed Monitor’s the buyer’s loan approval Monitor’s the buyer’s loan approval Stay in contact with the buyer’s agent Stay in contact with the buyer’s agent Be present at closing to ensure a successful conclusion Be present at closing to ensure a successful conclusion PREMIER QUALITY SERVICE
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Feedback and Internet Marketing Results/Stats
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Staging Staging is a tool for buyers to emotionally picture themselves in your home Staging is a tool for buyers to emotionally picture themselves in your home The way you live in your home and how we market and sell your home are two different things The way you live in your home and how we market and sell your home are two different things Staging is a free, value-added service we provide as a part of our comprehensive listing services Staging is a free, value-added service we provide as a part of our comprehensive listing services Once we agree to work together, we’ll provide our written staging recommendations Once we agree to work together, we’ll provide our written staging recommendations ACCREDITED STAGING PROFESSIONAL
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Staging Clean - spotless kitchens, baths, porch, and decks Clean - spotless kitchens, baths, porch, and decks Clutter-free - no personal items, show like a model home Clutter-free - no personal items, show like a model home Color - warms rooms with color accents Color - warms rooms with color accents MAXIMIZE THE VALUE OF YOUR HOME WITH THE THREE C’S OF STAGING...
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Pricing The market conditions The market conditions Location Location Size Size Amenities Amenities Condition of the property Condition of the property BUYERS IN TODAY’S MARKET ARE LOOKING FOR VALUE IN A PROPERTY... THEIR DECISION IS BASED ON:
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Comparative Market Analysis Recently sold homes in the area Recently sold homes in the area Other homes on the market in the area Other homes on the market in the area Exclusive property features Exclusive property features THE SALES PRICE OF YOUR HOME IS, DETERMINED BY THE BUYER, BASED ON:
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Pricing Guidelines MORE MONEY LESS TIME ONLY 1 IN 100 CHANCE FINDING THAT SINGLE,UNIQUE BUYER WHO WILL PAY THIS PRICE IS POSSIBLE - BUT NOT LIKELY A GOOD NUMBER OF YOUR BEST QUALIFIED AND MOST LIKELY OUR RECOMMENDATION IS TO PRICE YOUR HOME IN THIS MARKETING RANGE WHERE AN OPTIMAL PRICE CAN BE ANTICIPATED WITHIN A REASONABLE TIME A QUICKER SALE - BUT YOU WILL MISS OUT ON VALUE BELOW MARKET PRICING - YOU CAN EXPECT MORE SHOWINGS FROM MORE BUYERS, MORE QUICKLY...SALES PRICE WILL BE UNDER THE MARKET
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Pricing Guidelines Review comparative analysis Review comparative analysis Assess market value Assess market value Determine asking price - within 5% of assessed market value Determine asking price - within 5% of assessed market value
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Showing Guidelines
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Top Ten Showing Tips Clean Every Room Clean Every Room Turn on All Lights Turn on All Lights Open All Drapes, Shades and Blinds Open All Drapes, Shades and Blinds Turn on Air Conditioner or Light Fireplace Turn on Air Conditioner or Light Fireplace Turn TV and Radio Off Turn TV and Radio Off Take the Pets for a Walk Take the Pets for a Walk Maintain a Low Profile Maintain a Low Profile Clean Closets Clean Closets Clean and Repair Entrance Clean and Repair Entrance Organize Basement, Attic and Garage Organize Basement, Attic and Garage
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Negotiating
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OFFERS Request Offers Be Made in Writing and submitted with Mortgage Pre-Approval Request Offers Be Made in Writing and submitted with Mortgage Pre-Approval Present All Offers Present All Offers Explain Your Options Explain Your Options Evaluate Buyer’s Qualifications Evaluate Buyer’s Qualifications Provide Constant Communication on Contract Status Provide Constant Communication on Contract Status Deliver Contract Deliver Contract Finalize All Conditions Finalize All Conditions
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Contract to Closing Update on progress Update on progress Insure contract conditions are completed Insure contract conditions are completed Update on inspections Update on inspections Provide information on CO or Fire Safety Inspection Provide information on CO or Fire Safety Inspection Attend closing Attend closing
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Our Commitment Initial Meeting Discuss CMA Review Your Home Prepare Listing Implement Marketing Plan Set Up Warranties (if applicable) Prepare/Distribute All Paperwork Follow Up on Showings Qualify Buyers Present All Offers Renegotiate All Counter Offers Deposit All Earnest Checks Coordinate with Attorneys and Mortgage Companies Follow Up on Inspections Confirm Appraisal Ordered Final Documents to Closing Post-Closing Follow Up
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Team Effort YOUR INVOLVEMENT IS NECESSARY FOR A SUCCESSFUL SALE Keep your home in showcase condition and provide easy access for potential buyers. Keep your home in showcase condition and provide easy access for potential buyers. Make yourself available from the time a contract is signed to the closing day. Make yourself available from the time a contract is signed to the closing day. Keep your home accessible for the appraisal and inspections. Keep your home accessible for the appraisal and inspections. Openly share all information about your home and its condition. Openly share all information about your home and its condition. For your security, refer all potential buyers to your REALTOR®. For your security, refer all potential buyers to your REALTOR®.
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Getting Started We are ready to go to work for you.... all we need is your We look forward to working with you. Thank you!
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