1. Copyright © 2014 American College of Sports Medicine Importance of the Field and Profession of Personal Training Chapter 1

2. Copyright © 2014 American College of Sports Medicine Objectives Recognize the need for a Personal Trainer Identify future trends that will affect the fitness industry and personal training Describe the scope of practice of a Personal Trainer Discuss professional career environments and educational opportunities for Personal Trainers

3. Copyright © 2014 American College of Sports Medicine The fitness industry and personal training Personal training is one of the fastest growing professions in the United States. Employment opportunities are available in diverse settings. There is no better profession to enhance quality of life in our growing, aging, and increasingly sedentary population.

4. Copyright © 2014 American College of Sports Medicine Personal training professional outlook According to the U.S. Department of Labor, Bureau of Labor Statistics, the job outlook for this profession is projected to “grow much faster than the average” for all occupations between 2008 and 2018. –This is defined as an increase of 29% this decade!

5. Copyright © 2014 American College of Sports Medicine The fitness industry: impact factors The health club industry is growing. Most people don’t belong to health clubs. The United States has record levels of childhood obesity. Schools are cutting back on physical education. Health care costs are rising. Food portion sizes in restaurants are increasing.

6. Copyright © 2014 American College of Sports Medicine Obesity prevalence and physical inactivity estimates Figure 1.1. Prevalence of obesity in percentage (body mass index ≥30) in the U.S. adults in 2010. The data shown in these maps were collected through the CDC's Behavioral Risk Factor Surveillance System (BRFSS). Each year, state health departments use standard procedures to collect data through a series of monthly telephone interviews with the U.S. adults. Prevalence estimates generated for the maps may vary slightly from those generated for the states by the BRFSS as slightly different analytic methods are used. (From the CDC Web site [Internet]. Atlanta (GA): CDC, U.S. obesity trends 1985–2010; [cited 2011 April 2]. Available from: http://www.cdc.gov/nccdphp/dnpa/obesity/tren d/maps.)

7. Copyright © 2014 American College of Sports Medicine Figure 1.2. Physical Inactivity estimates, by County, 2008. From the Centers for Disease Control & Prevention Web site [Internet]. Atlanta (GA): CDC, U.S. leisure-time physical inactivity by U.S. County 2008; [cited 2011 March 9]. Available from: http://www.cdc.gov/Features/dsPhysicalInactivity.

8. Copyright © 2014 American College of Sports Medicine The fitness industry: overview 29,750Number of US health clubs 45.3 millionNumber of US health club members $19.5 billionTotal US fitness industry revenues for 2009 261,000Number of US fitness trainers/aerobic instructors

9. Copyright © 2014 American College of Sports Medicine Personal Trainers Personal Trainer opportunities are wide ranging Determine which certifications suit your goals Fitness facilities are diverse Personal Trainers must differentiate themselves from their competitors Personal Trainers have varied backgrounds related to educational background and work-related experience

10. Copyright © 2014 American College of Sports Medicine Establish a solid knowledge base in the exercise sciences Develop a strong knowledge foundation in exercise sciences (including anatomy, physiology, exercise physiology, motor learning/motor control, nutrition, biomechanics, wellness coaching, and exercise/sports psychology)

11. Copyright © 2014 American College of Sports Medicine Personal Trainer—scope of practice Scope of practice does NOT include meal planning or diagnosing injuries or other medical conditions Scope of practice does NOT include working with individuals who cannot currently exercise independently

12. Copyright © 2014 American College of Sports Medicine Professional work environments Commercial (for-profit) fitness centers Community (not-for-profit) fitness centers Corporate fitness/wellness centers University wellness/fitness centers Owner/operator (self- employed) studios, fitness centers, and in-home businesses Medical fitness centers Municipal/city recreation/ public parks/family centers Governmental/military fitness centers Activity centers/retirement centers/assisted living communities for older adults Worksite health promotion programs Cruise Ships, resorts, and spa fitness centers

13. Copyright © 2014 American College of Sports Medicine Develop your tool kit Effective communication skills (in-person, phone, and written such as e-mail) Ability to motivate appropriately Ability to influence behavior change Effective interviewing and screening Effective use of goals and objectives

14. Copyright © 2014 American College of Sports Medicine Develop your tool kit (cont.) Effective and safe exercise program design Ability to demonstrate, instruct, spot, and supervise appropriate exercise movements Effective use of up-to-date technology in order to obtain continuing educational opportunities via webinars and other online resources Obtaining new primary or specialty certification skills Effective use of social networking sites, Web sites, blogs, e-mail blasts, etc. for marketing and monitoring purposes Using a sound business model

15. Copyright © 2014 American College of Sports Medicine ACSM specialty certifications: set yourself apart ACSM/NCPAD Certified Inclusive Fitness Trainer ACSM/ACS Certified Cancer Exercise Trainer ACSM/NSPAPPH Physical Activity in Public Health Specialist

16. Copyright © 2014 American College of Sports Medicine ACSM certified Personal Trainer: definition The ACSM Certified Personal Trainer (CPT) (a) possesses a minimum of a high school diploma, and (b) works with apparently healthy individuals and those with health challenges who are able to exercise independently to enhance quality of life, improve health-related physical fitness, performance, manage health risk, and promote lasting health behavior change. The CPT conducts basic preparticipation health- screening assessments, submaximal cardiovascular exercise tests, and muscular strength/endurance, flexibility, and body composition tests. The CPT facilitates motivation and adherence as well as develops and administers programs designed to enhance muscular strength/endurance, flexibility, cardiorespiratory fitness, body composition, and/or any of the motor skill–related components of physical fitness (i.e., balance, coordination, power, agility, speed, and reaction time).

17. Copyright © 2014 American College of Sports Medicine ACSM Certified Personal Trainer: performance domains

18. Copyright © 2014 American College of Sports Medicine Academic requirements for ACSM certifications Academic requirements –ACSM Certified Group Exercise Leader: high school diploma or equivalent –ACSM Certified Personal Trainer: high school diploma or equivalent –ACSM Certified Health/Fitness Specialist : bachelor’s degree in kinesiology or exercise science, or other exercise-based degree –ACSM Certified Clinical Exercise Specialist : bachelor’s degree in exercise science-based field –ACSM Registered Clinical Exercise Physiologist : master’s degree in exercise science, exercise physiology, or kinesiology

19. Copyright © 2014 American College of Sports Medicine Ethics and professional conduct Industry-accepted standards of behavior Familiarity with ACSM’s Code of Ethics

20. Copyright © 2014 American College of Sports Medicine Code of Ethics for ACSM Certified and Registered Professionals Purpose Establish and maintain high level of ethical conduct Any existing professional, licensure, or certification affiliations take precedence in disciplinary matters

21. Copyright © 2014 American College of Sports Medicine Principles and standards Responsibility to the public Responsibility to the profession

22. Copyright © 2014 American College of Sports Medicine Principles and standards for candidates of ACSM certification examinations Compliance with candidacy requirements Accurately complete the application process Refrain from any “irregular” behavior

23. Copyright © 2014 American College of Sports Medicine Public disclosure of affiliation Credentialed professionals may: –Disclose affiliation with ACSM credentialing so long as credentialing is currently accurate –Imply college endorsement only with college authorization –Disclose credential status –List affiliation on business cards without prior authorization –Inform the public of an affiliation as a matter of public discourse or presentation

24. Copyright © 2014 American College of Sports Medicine Stay current with new information National campaigns to promote physical activity: –Exercise is Medicine –American Fitness Index –Other releases: 2008 Physical Activity Guidelines for Americans 2010 Dietary Guidelines for Americans Surgeon General’s Vision for Healthy and Fit Nation 2010 Healthy People 2020

25. Copyright © 2014 American College of Sports Medicine Exercise is Medicine On Nov 5, 2007, the ACSM in partnership with the American Medical Association (AMA) launched Exercise is Medicine, a program designed to encourage America’s patients to incorporate physical activity and exercise into their daily routine. Exercise is Medicine encourages doctors to assess and review every patient’s physical activity program at every visit. For those patients not already exercising, the physician is asked to prescribe exercise to the patients and to record physical activity as a vital sign during patient visits.

26. Copyright © 2014 American College of Sports Medicine American Fitness Index The AFI is a program to help cities understand how the health of their residents and community assets that support active, healthy lifestyles compares to other cities nationwide. The overall goal of the AFI program is to improve the health, fitness, and quality of life of the nation through promoting physical activity. The AFI is using three primary means to achieve their task: (a) collecting and disseminating city health data, (b) providing resources, and (c) assisting communities to connect with health promotion partners.