1. Media Strategies How does the media convince us of things?

2. Allusion

3. 1. Bandwagon Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. “Everyone else is doing it…”

4. Bandwagon - Examples Coke https://www.youtube.com/watch?v=1VM2eLhvsSM Faberge Organic Shampoo https://www.youtube.com/watch?v=QiJgZxs95Ak

5. 2. Cartoons or cute characters Why does this strategy work? What other strategies are evident on this box of cereal?

6. Cartoon/Cute Examples Dear Kitten https://www.youtube.com/watch?v=G4Sn91t1V4g This “cute” creature ??? https://www.youtube.com/watch?v=ql7uY36-LwA&nohtml5=False The Force https://www.youtube.com/watch?v=0BgZ8Ba8TxM

7. 3. Celebrity endorsement Consider the perceptions of the celebrity’s talents and values. How do these reflect those of the target audience/demographic?

8. Celebrity Endorsement - Examples Betty White - https://www.youtube.com/watch?v=bXL8QPWLbBo https://www.youtube.com/watch?v=bXL8QPWLbBo Taylor Swift - https://www.youtube.com/watch?v=ZMt6TFO0zn4&nohtml5=False https://www.youtube.com/watch?v=ZMt6TFO0zn4&nohtml5=False Ashton Kutcher – https://www.youtube.com/watch?v=uDO9hP-xKL8&nohtml5=False

9. 4. Emotional Appeal And of course… THIS ad THIS ad

10. 5. Facts and Figures The media use facts and figures in order to show credibility. They convince you of something by showing you data, however, this data can be misleading or can exclude important information.

11. 6. Gender or Sex Appeal Why does this appeal to people? How does it appeal to men? To women? Are there differences in how both genders react to advertisements?

12. Sex appeal - examples Sadly, there are WAY too many that are misogynistic in nature. If you want to see them, do a Google search. I won’t perpetuate it here. Here’s one that’s not misogynistic: https://www.youtube.com/watch?v=7lcc62nrl9Y

13. 7. Name calling Usually found in political ads, name calling is tended to discredit an opponent. PAC Vs. Trump https://www.youtube.com/watch?v=rcUCLwWCihE&nohtml5=False https://www.youtube.com/watch?v=rcUCLwWCihE&nohtml5=False Conservatives vs. Trudeau https://www.youtube.com/watch?v=c86-9HitWg0&nohtml5=False

14. 8. Plain folks Why would people want to be considered “simple folk”?

15. Plain Folks - Examples Home Hardware https://www.youtube.com/watch?v=LlNaLCdBz70 Tim Horton’s https://www.youtube.com/watch?v=a7fKuOMo2r4&nohtml5=False

16. Simple Solutions Campbell's Soup Commercial – YouTube Tide Commercial - Talking Stain - Sorry to Keep You Waiting - YouTubeTide Commercial - Talking Stain - Sorry to Keep You Waiting - YouTube

17. Bribery Slap Chop Commercial - YouTube

18. 9. Shock Appeal Advertisements with shock appeal deliberately startle and offend its audience by violating norms for social values and personal ideals.startle Shock advertising is designed to break through the advertising “clutter” to capture attention and create buzz.

19. Shock Appeal - Examples Life Insurance https://www.youtube.com/watch?v=FfIGOLBNkJk&nohtml5=False

20. 10. Snob Appeal Some companies brand themselves as only being for rich people. Why do you think this is?

21. Snob Appeal -Examples Grey Poupon "Son Of Rolls" 30 Sec Commercial – YouTubeGrey Poupon "Son Of Rolls" 30 Sec Commercial – YouTube Fancy Feast - YouTube

22. 11. Testimonials Testimonials are statements written or spoken by consumers of products. They back up companies’ claims that their products work or are of high quality. Think infomercials or exercise programsexercise programs https://www.youtube.com/watch?v=Mrkd9Vde57k&nohtml5=False

23. Patriotism I Am Canadian Alexander Keith's - Label Peeler - YouTube Halftime in America: OFFICIAL Chrysler Super Bowl 2012 Commercial – YouTubeHalftime in America: OFFICIAL Chrysler Super Bowl 2012 Commercial – YouTube

24. Transfer This is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.(prais blam natio patriotis Old Spice | The Man Your Man Could Smell Like – YouTubeOld Spice | The Man Your Man Could Smell Like – YouTube

25. Nostalgia Piques people’s interest through memory References pop culture of the past and allows revival to a ‘happy’, ‘simple’ era. “Remember when… ” Adds a modern day twist https://www.youtube.com/watch?v=_hj86TnXpgE