1. M EDIA B UYING AN I MPORTANT E LEMENT TO ADD TO E XISTING C AMPAIGN

2. I NTRODUCTION Companies all over the world are spending a lot of budget in purchasing online media. Internet users from all over the world see banner ads during browsing that means they enquire about the product and service they require. Identifying the target market is the key aspect of media buying. While defining the target market some questions to be asked, what is their age? Are they male or female?

3. A DVANTAGES OF MEDIA BUYING Some advantage of buying is that online media is much cheaper, you can target your target audience better, and you can also be at the right place at the right time. The purpose of any marketer is to place the brand in front of the potential customer. Placing a banner ad conveniently on the same page that clients are searching for can be really advantageous.

4. P ARADIGM SHIFT In years past online media buying from traditional banner ads to flash, videos and rich media was an extension of traditional offline media resulting in a static campaign that left ROI to dry. In countries like US and UK the percentage of media buying exceeds 17% of total advertising investment. Which indicates that the trend remain favourable to the buying of online media.

5. I MPORTANCE OF CONTENT IN MEDIA BUYING The audience and buyers are consistently told that online advertising is all about buying an audience that content does not matter anymore. But truth is that content brings numbers of the audience together at first place. Whether your objective is to generate the leads, sell products or simply promote your brand display advertising and media buying techniques is the most effective or powerful amongst all.

6. C ONCLUSION If you need a professional agency that is an expert in Online Media Buying, contact us. Our primary goal is to design a media plan that reaches to your audience in the most cost effective way possible, at the end of the day it is all about maximizing your return on investment. Thank you! For more details log on to www.adgonline.in