3. 10th Year Celebration! As part of our year 10 celebrations, we have rebranded our IP from Holi Cow! Festival to Holi Moo! Festival starting 2016 2016 is a landmark year for the Festival as the IP starts to travel to different cities in India and oversees MOO stands for Madness Orchestrated Organically and aptly describes the concept and vision behind the festival

22. MEDIAMEDIUMTIME PERIODVALUE PR ACTVATIONSNewspapers, Magazines, TV, etc1 month1.25 Cr PRINT MEDIA Hindustan Times (2 Half Page Ads – HT City NCR) 1 Week0.35 Cr CONVENIENCE PARTNER 24X7 Convenience Store –Top 6 outlets (backlit screens, standees, danglers, tickets) 14 days 0.03 Cr RESTAURANT PARTNERS 30 Partner Restaurants/Pubs (posters, standees, tent cards, tickets) 30 days0.05 Cr RADIO Fever 10410 days0.05 Cr ONLINE Facebook Instagram Twitter Youtube 3 months0.10 Cr TOTAL 1.83 Cr

23. MEDIAMEDIUMTIME PERIODVALUE PR ACTVATIONSNewspapers, Magazines, TV, etc1 month1.00 Cr PRINT MEDIA Deccan Chronicle (2 Half Page Ads – Hyderabad Chronicle) 1 Week0.05 Cr RESTAURANT PARTNERS 15 Partner Restaurants/Pubs (posters, standees, tent cards, tickets) 30 days0.05 Cr RADIO Radio Mirchi10 days0.05 Cr ONLINE Facebook Instagram Twitter Youtube 3 months0.10 Cr OUTDOOR 10 Hoardings catchment Area 10 Days 0.05 Cr TOTAL 1.30 Cr