1. The Key Isle Resort Andrew Miller Ha Mac Caitlin McLaughlin Kim Nguyen

2. Hotel Overview Location 250 rooms Restaurant Amenities services

3. Mission Statement O The Key Isle Resort pledges to provide the upmost care and comfort to anyone who enters our doors. We strive to provide rest, relaxation, and recreation to those looking for a one of a kind experience in Key West. We are committed to create an unique vacation experience for our guest in every single day.

5. Customer Analysis O Target Customers: O Families looking for getaway vacations O Couples looking for an island retreat O The weary traveler looking for a new experience

6. Competitive Analysis O The majority of hotels in the area are 4-star hotels with some operating as 3-star hotels. There are very few 2-star hotels in the area. O Competitors: O Hilton O Marriott O Parrott Key Hotel O Silver Palms Inn

7. Marketing Strategy O Value Proposition: O Best service for leisure traveler O Best view, essential room equipment, amenities O Market Objectives: O Distinct brand O Grow as a brand O Provide 100% satisfaction

8. Advertising Strategy O Daily Newspaper O Local Newspaper O Weekly, Monthly Promotion O Business Press O Social Media