1. Lead Retrieval Sylvia Karpf Associate Director, National College Fairs, Special Programs and Services Anika Millhouse Event Manager, National College Fairs, Special Programs and Services

2. Lead Retrieval Technology that allows for the exchange of information between students and perspective colleges/universities (replaces inquiry cards) Exhibitors receive a small hand-held scanner at check-in Students register and generate a barcode Students allow selected exhibitors to scan their barcodes Exhibitors receive a spreadsheet of scanned student registration data only, approximately 2-3 days after the fair Registration is not required, but highly recommended Parents and counselors can also register Launched in 2007 at the Ft. Lauderdale NCF as a pilot program In 2012, Lead Retrieval was available at all NCFs and price was included as part of the registration fees 5 laptops and 2 printers are provided for onsite registration Mobile registration was introduced in 2012

3. Lead Retrieval Information: Exhibitors Benefits Accurate information Easily export data Eliminate the need for inquiry cards Scanners One scanner is included with each booth registration Each scanner holds 10,000 leads Additional scanners may be ordered prior to the fair or onsite Exhibitors are held responsible for their scanner and must return it during the last session of the fair. The cost to replace a scanner is $600.

4. Attendee Registration Types Online Registration: Attendees register through a tablet or PC via internet before the fair Mobile Registration: Attendees register through a mobile phone before the fair Bulk Registration: A school staff member registers 200 or more attendees via TRC’s spreadsheet method 4-6 weeks before the fair – Pros: 1) shorter attendee registration lines on-site, 2) ideal for school areas with few computers/mobile phones – Cons: 1) most schools won’t have all the relevant attendee information; 2) inaccurate/incomplete data to exhibitors On-Site Registration – Online: Attendees register via lead retrieval PCs at the fair – Mobile: Attendees register via mobile phones at the fair We encourage pre-fair registration for all Attendees

5. The Process: Lead Retrieval and the Fair Cycle Exhibitors Registration Attendees Online/Mobile Registration ( Barcodes ) TRC Sends E-Mail Reminders to NCF Attendees Lead Retrieval Marketing Exhibitors Obtain Scanners Exhibitors & Attendees Interact Exhibitors Scan Attendees’ Barcodes Exhibitors Return Scanners TRC Uploads Attendees Data and Notifies Exhibitors Exhibitors Download Attendees Data Exhibitors Contact Attendees

6. Student Registration Steps 1.Students (or parents) register online at www.gotomyncf.comwww.gotomyncf.com 2.Print out registration confirmation 3.Students visit the schools they’re interested in 4.Exhibitors scan the barcode 5.Exhibitors receive the students information within a couple days and follow up

8. Tips for Encouraging Pre-Registration Have students register in home room or study block Require students to show registration barcode before they board the bus to the fair Offer incentives to students that pre-register Coordinate a district counselor meeting Attend PTA meetings Send out registration reminders to your counselor listserv Place promotional materials in career center Check Dashboard regularly

9. NCF Attendee Registration: Spring Statistics 201420152016 Online - PreFair93,70781,08979,890 Online - Onsite7,4087,6325,760 Mobile - PreFair13,39810,92316,040 Mobile – Onsite10.3728,04211,682 Total124,885107,686113,372

10. Dashboard Reporting

11. Marketing Lead Retrieval TRC makes phone calls to local High Schools E-Blasts Newsletter/poster mailing Newspapers Save the Date postcards Marketing kits are sent to superintendents Event Managers and NCF Chairs reach out to local youth organizations/CBO’s Exhibitors promote during high school visits and on their website/social media

12. Lead Retrieval Information: Exhibitors Spring 2014Spring 2015Spring 2016 # of Unique Exhibitors1,3071,3541,426 # of Scanners Ordered (including additional scanners) 8,2188,4078,799

13. Special Information Exhibitors – International Students – Non-Traditional Students – Chair Dashboard NCF Chairs can access their dashboard at www.gotomyncf.com/dashboard with credentials of Username: NACACDashboardUser and Password: Dashboardpw0rdwww.gotomyncf.com/dashboard Counselors can set-up their dashboard at www.gotomyncf.com/counselorwww.gotomyncf.com/counselor – Lead Retrieval: Marketing Strategies – NACAC E-mail Blast to Previous Attendees (Blue Hornet) – TRC E-Mails to Registered Attendees Pre-Registration: Thank you for registering... Two Days Before Fair: See you at the fair... Post-Fair: Thank you for attending...

14. Questions & Answers

15. Thank you!