2. Guatemala as a Cultural Sustainable Destination Presentation by: Marie-Andrée Delisle, on behalf of Dr. Rachel Dodds, Director, Sustaining Tourism www.sustainabletourism.net Website presentation: http://tinyurl.com/mylof4 http://tinyurl.com/mylof4 Sustaining Tourism www.sustainabletourism.net

3. What is a sustainable destination? A destination which: Considers the impacts of climate change Benefits local people Is economically viable Is socially conscious Will sustain future generations Sustaining Tourism www.sustainabletourism.net

4. So what does that mean? A successful sustainable tourism destination is a destination which promotes its diversity and its authenticity Sustaining Tourism www.sustainabletourism.net

5. “Authenticity refers to the truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions.” "La autenticidad se refiere a la veracidad de orígenes, de las atribuciones, de los compromisos, de la sinceridad, de la devoción, y de las intenciones". Sustaining Tourism www.sustainabletourism.net

6. Success comes from Differentiation http://www.newzealand.com/travel/International/ And also from Australia: http://www.youtube.com/watch?v=ePLyV98YiD8&featu re=PlayList&p=558A975E2C2BF7B8&playnext=1&playne xt_from=PL&index=18 http://www.youtube.com/watch?v=ePLyV98YiD8&featu re=PlayList&p=558A975E2C2BF7B8&playnext=1&playne xt_from=PL&index=18 Sustaining Tourism www.sustainabletourism.net

7. Elements of Competitive Advantage Unique features Excellent service Low prices Rapid delivery High product quality Sustaining Tourism www.sustainabletourism.net

8. Don’t copy… be unique Anywhere has beaches… and Guatemala’s are not as good as Kenya’s Sustaining Tourism www.sustainabletourism.net

9. No Copie, sea extraordinario Anywhere has museums… and Guatemala’s are not as good as England’s Sustaining Tourism www.sustainabletourism.net

10. Don’t copy… be unique Lots of places have ziplining… and Guatemala’s are not as famous as Costa Rica’s Sustaining Tourism www.sustainabletourism.net

11. So what is unique about Guatemala? Lets do an exercise… Permite hacer un ejercicio… Sustaining Tourism www.sustainabletourism.net

12. SWOT Analysis Identifying internal strengths (S) and weaknesses (W) and also examining external opportunities (O) and threats (T) What are Guatemala’s strengths? ¿Qué es las fuerzas de Guatemala? Sustaining Tourism www.sustainabletourism.net

13. Guatemala is not just… A fancy hotel or A golf course …anywhere can have these It is… Sustaining Tourism www.sustainabletourism.net

14. Color Cultura Personas Sustaining Tourism www.sustainabletourism.net

15. Anywhere can have a golf course or a hotel… But not anywhere can be Guatemala!!! Celebrate the differences and the authenticity Sustaining Tourism www.sustainabletourism.net