1. CONTENT IS THE KING OF SEO – NEED TO DO ALL TYPE OF CONTENT MARKETING LIKE BLOG, FORUM, ARTICLE, PRESS RELEASE etc. FRESH AND UNIQUE CONTENT SHOULD BE USED TO ENSURE THAT YOUR SITE CAN BE CRAWLED BY GOOGLE.

2. DIGITAL MARKETING IS AN UMBRELLA TERM FOR THE TARGETED, MEASURABLE, AND INTERACTIVE MARKETING OF PRODUCTS OR SERVICES USING DIGITAL TECHNOLOGIES TO REACH AND CONVERT LEADS INTO CUSTOMERS AND RETAIN THEM.

3. ONLINE REPUTATION MANAGEMENT (ORM) IS ABOUT IMPROVING OR RESTORING YOUR NAME OR YOUR BRAND'S GOOD STANDING. THIS IS BY COUNTERING, WEAKENING OR ELIMINATING THE NEGATIVE MATERIAL FOUND IN THE INTERNET – DEFEATING IT WITH MORE POSITIVE MATERIAL TO IMPROVING YOUR CREDIBILITY AND CUSTOMERS' TRUST IN YOU.

4. PAY PER CLICK IS A BUSINESS MODEL WHEREBY A COMPANY THAT HAS PLACED AN ADVERTISEMENT ON A WEBSITE PAYS A SUM OF MONEY TO THE HOST WEBSITE WHEN A USER CLICKS ON TO THE ADVERTISEMENT.

5. SEARCH ENGINE OPTIMIZATION IS THE PROCESS OF MAXIMIZING THE NUMBER OF VISITORS TO A PARTICULAR WEBSITE BY ENSURING THAT THE SITE APPEARS HIGH ON THE LIST OF RESULTS RETURNED BY A SEARCH ENGINE.

6. SOCIAL MEDIA MARKETING IS THE PROCESS OF GAINING WEBSITE TRAFFIC OR ATTENTION THROUGH SOCIAL MEDIA SITES. SOCIAL MEDIA MARKETINGPROGRAMS USUALLY CENTER ON EFFORTS TO CREATE CONTENT THAT ATTRACTS ATTENTION AND ENCOURAGES READERS TO SHARE IT ACROSS THEIR SOCIAL NETWORKS.

7. Company Name:- SEO KOLKATA Address:- CF-8, Salt Lake, Sector-1, KOLKATA-700064, West Bengal, India Contact Number:- +91 3340043941 // +91 3340043869// +91 9830481699 Contact Person:- Mr. Sayan Bose ; Email Address:- sales@seokolkata.net Website :- www.seokolkata.netsales@seokolkata.netwww.seokolkata.net