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April Rager prepared for: compliments of: 302 Laurel Cove Ct. Clermont, FL April Rager The Rager Group Keller.

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Presentation on theme: "April Rager prepared for: compliments of: 302 Laurel Cove Ct. Clermont, FL April Rager The Rager Group Keller."— Presentation transcript:

1 April Rager 321-689-6940 April@TheRagerGroup.com prepared for: compliments of: 302 Laurel Cove Ct. Clermont, FL 34711 April Rager The Rager Group Keller Williams Classic III Realty 1200 Oakley Seaver Drive Clermont, FL 34711 April@TheRagerGroup.com The Rager Group

2 I am different from most real estate professionals. I have built my business on results, and I am confident I can deliver for you. I have the experience and know-how to put a sold sign on your property. I know you're thinking about selling your home, and I want to be the real estate professional to help you. I commit to working with you individually and taking the time to understand the unique selling points of your home and neighborhood. The listing process is truly all about you, your needs, dreams, concerns, questions, finances, time, and your life. Most agents simply list homes. I market them. From listing to closing, I am committed to navigating the entire sale process for you, using my expertise to sell your home smoothly, for top price. I will actively target the types of buyers most likely to want your home. I will advise you about the home repairs and improvements that will maximize your asking price. And I will advertise your home 24 hours a day, 7 days a week. This package contains helpful information for you, including an overview of the home selling process, answers to frequently asked questions, my 14-step marketing plan and return on investment statistics for home remodeling projects. After you've had the chance to review this information, please contact me. I'd like to prepare an in-depth analysis of your unique home, compare it to other homes in the market, and recommend a personalized marketing program and pricing strategy for you. I appreciate the opportunity to earn your business. Sincerely, April Rager The Rager Group Keller Williams Classic III Realty 1200 Oakley Seaver Drive Suite 109 P (321) 400-8503 F (352)-432-5901 E April@TheRagerGroup.com 2

3 The Rager Group Thank you for choosing The Rager Group to represent you in the sale of your home. In this booklet you will find: Page 4-12: About Me Page 13: Meet Our Team Page 14: The Home Selling Process Page 15: Frequently Asked Questions Page 16: My 14-Step Marketing Plan Page 17: Maximizing Your Home’s Value Page 18: Why Keller Williams Page 19: What My Clients Say Page 20-23: Exposing Your Home On Social Media Page 24: Showing Time Page 25: Homekeepr Page 26-27: Customer Appreciation Program April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com 3

4 OBJECTIVE: To work with clients that will appreciate my knowledge and expertise in the real estate market. Recognizing my worth, value and ability to be an asset to them. QUALIFICATIONS: November 2012- current- Sales- Keller Williams Classic III Realty We are on track to close $24 million this year!!!! Closed over $16 million in 2015 Closed over $15 million in 2014 Closed $9 million with my team in 2013 March 2008- November 2012- Sales- Coldwell Banker Tony Hubbard Realty Closing over $6 million in 2012 Closing over $6million in 2011 Closing over $5 million in 2010 Closing over $4 million in 2009 2006- Real Estate Sales Manager- Ramada Property Group, Inc. Hiring and motivating the sales team Listing and Selling Overseeing the property management team 2004-2006- Office Manager- Century 21 Hometowne Properties Data Entry Conducting the weekly sales meetings Motivating the sales team Tracking activities- sales. Pendings, new listings of the sales staff 1993-2002- Co-Owner of Craig Rager Construction and Custom Homes, Inc. Prepared contracts for custom homes to be built Processed paperwork for new permits Payroll Scheduling subcontractors EDUCATION: 2012, Allied Real Estate School for California Sales License 2005, Kambuck Mortgage School, Mortgage Brokers License 2002, IFREC, Real Estate School, Real Estate License Florida The Rager Group April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com About Me 4

5 The Rager Group April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com OLIVIA RAZO BUYER’S AGENT Olivia@theragergroup.com 352-457-2665 Meet our Team 13 ALICIA POWERS OFFICE ADMINISTRATOR admin@theragergroup.com 321-400-8503

6 the home selling process There are a lot of details to be handled when selling a home. It is my job to streamline the home sale process for you, ensuring everything is completed as quickly and efficiently as possible. This overview was designed to help you understand the various steps along the way. Preparing for Sale Conduct comparative market analysis to establish a fair market value of your home Prepare and complete the listing agreement Recommend improvements to maximize your home's value Place a lock box on your property, if needed Marketing your Home Enter listing information into the MLS Place a For Sale sign on your property Notify top local agents of this new listing Schedule your home for office tour Schedule your home for MLS tour Distribute Just Listed flyers to your neighborhood Post your home information on the Internet Schedule and hold open houses Notify all potential buyers with details of listing Arrange showings for other agents Communicating with You Contact you regularly with feedback Prepare and deliver regular progress reports to you Discuss all marketing activities with you Coordinating the Sale Pre-qualify potential buyers Present and discuss all offers with you Negotiate your transaction with the other agent Prepare and finalize the closing Other Ways I Can Help Arrange for an agent to assist you in your relocation Recommend a moving company Provide you with a helpful moving checklist Recommend preferred companies for related services I will work hard to make the sale of your home as smooth and stress-free as possible! The Rager Group April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com 14

7 frequently asked questions Are there things we should do to our home to help ensure the maximum price? Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. I can advise you about specific improvements that will increase your home's marketability and value. How often will you advertise our property? I don't just list homes; I market them. I will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach the types of buyers most likely to purchase your home. I know how to maximize the power of the Internet for my clients, while also using traditional methods including newspaper ads, brochures, yard signs and direct mail. Will you be present at all showings? At open houses I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home. Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal. What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly. The Rager Group April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com 15

8 my 14-step marketing plan My 14-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors. 1. Pricing Your Home: We price your home strategically to be competitive with the current market and current price trends. 2.Home Staging: Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal. 3.Yard Sign: Place For Sale signage, complete with property flyers that are accessible to drive-by prospects. 4.Online Activity Monitoring: Use an Interactive Voice Response system to provide free recorded information about your home 24 hours a day, 7 days a week. Each inquiry will be followed-up with a personal phone call. 5. New Listing Disbursement: Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home. 6. MLS: Optimize your home's Internet presence by posting it on local and global MLS systems and adding multiple photographs and creative descriptions. 7.Visual Tour Presentation: Create a 360° virtual tour of your home and place it on multiple websites to attract local and out-of- town buyers. 8.Home Flyers: Home Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention. 9. Specific Marketing: Target my marketing to active real estate agents that specialize in selling homes in your neighborhood. 10.KW Marketing: Include your home in our company/MLS tour to allow other agents to see your home first hand. 11.Marketing: Advertise your home in my real estate magazine, neighborhood newsletter and direct mail campaigns. 12.Open House: Create an Open House schedule to promote your home to prospective buyers. 13.Targeting: Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area. 14. Listing Reports: Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home. The Rager Group April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com 16

9 maximizing your home’s value One of the benefits I offer my clients is advice on which remodeling projects bring the greatest added value at resale. While my years of experience have taught me which improvements are valued most in this local area, I weigh that against regional and national averages to draw the most accurate, statistically-sound recommendations. The Rager Group Bathroom remodel South 94.1% Deck addition South 76.1% Window replacement South 79.2% Attic bedroom South 79.9% Family room addition South 77.3% Roofing replacement South 70.4% Master suite addition South 88.7% Major kitchen remodel South 85.1% Basement remodel South 75.6% Sunroom addition South 73.9% Your specific return on investment will depend on the value of your home, value of similar homes in your neighborhood, the availability and pricing of new homes, and the rate at which property values are changing in surrounding neighborhoods. Ultimately, a remodel can increase your equity when you sell. My goal is to net you the most money possible. I will help you decide which specific projects will maximize your home's sale price. For our region, here's the average return on investment for some common projects: April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com Source: REALTOR® magazine, December 2004 17

10 why Keller Williams Realty There is a reason more and more agents are making the change to Keller Williams Realty. Here's why it matters to you: Knowledge Powerful curriculum through Keller Williams University keeps us ahead of trends, tools and advancements in the real estate industry. Speed Leading-edge technology solutions accelerate our efficiency and productivity. Teamwork Contrary to other real estate companies, Keller Williams Realty was designed to reward agents for working together – to serve clients better. Reliability Keller Williams Realty was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting the customers needs first. Success Keller Williams Realty is the fastest growing real estate company in North America. When you offer a superior level of service, the word spreads fast. As part of the Keller Williams Realty team, I look forward to providing you with a phenomenal real estate experience! The Rager Group April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com 18

11 what my clients say April! Thank you so much for your hard work and commitment with the sale of our home! You are amazing and your talents are appreciated! You always responded no matter what day or time....... & even answered my call on a SUNDAY! We could not believe how quick we received a contract on our home after contacting you. My huzb and I never expected the process to be so quick and stress free! You are very organized, communicative, and knowledgeable & it shows!!! Your dedication to us truly made the difference!!! You are a true blessing. Being a first time home buyer, April was the perfect realtor to work with. Her knowledge, reliability & patience were so appreciated. I now have a better understanding of the real estate market. All my questions & phone calls were answered in a thorough & timely fashion. I would highly reccomend April to anyone seeking a real estate professional. April's professionalism; knowledge; and immediate availability to answer our questions and/or concerns was invaluable to us. She guided us through the "Short Sale" process with patience and steadfastness. We will definitely refer her to any of our family, friends, and acquaintances who may need a Realtor with expertise and knowledge to buy and/or sell their home. She was absolutely wonderful!!! - Highly likely to recommend 08/01/2013 - user0261466user0261466 The Rager Group April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com 19

12 Exposing Your Home on Social Media When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites. The Rager Group April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com 20

13 The Rager Group April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com Exposing your home to Social Media 21

14 The Rager Group April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com Exposing your home to Social Media Zillow 22

15 The Rager Group Exposing Your Home on Social Media April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com 23

16 The Rager Group April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com Showing Time 24

17 25 The Rager Group April@TheRagerGroup.com http://www.TheRagerGroup.com April Rager 321-689-6940

18 Integrity, Commitment, Results April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com Customer Appreciation Program 26

19 Integrity, Commitment, Results April Rager 321-689-6940 April@TheRagerGroup.com http://www.TheRagerGroup.com Customer Appreciation Program 27


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