1. By: Kristin Vargas, Danna Del Rosario, Melissa Rando, Steven Villalobos December 6, 2012 Management and Organizational Concepts MGT 250- 70299 Professor DeFeis 1

2. History 3-10 Innovation 11-16 Promotional Strategy 17-28 Financial Reports 29-36 Table of Contents 2

3. 3 Steven Villalobos

4. Steven Paul Jobs, Stephen Gary Wozniak and Ronald Gerald Wayne founded Apple Computer in 1976 Apple Computer’s first product was the Apple I Apple Computer became Apple Computer Inc in 1977 Company Background 4 Steven Villalobos

5. Apple headquarters are located in Cupertino, California. The Chairman of Apple Inc is Arthur D. Levinson The CEO of Apple Inc is Tim Cook Apple Computer Inc became Apple Inc in 2007 Apple introduced the iPhone January 2007 There are various different iPhones today, the latest being the iPhone 5 Company Background Continued 5 Steven Villalobos

6. Most of Apple’s past competitors are computer companies Microsoft IBM HP GateWay Dell Past Competitors 6 Steven Villalobos

7. New competitors have been introduced since the production of the iPhone Samsung-produced recently the Galaxy S III Nokia- produced recently the Lumia 920 Motorola-produced recently the Droid Razr HD Current Competitors 7 Steven Villalobos

8. Apple iPhone 5Samsung Galaxy S IIIDroid Razr HDNokia Lumia 920 screen size4 inches4.8 inches4.7 inches4.5 inches resolution1,136 x 6401,280 x 720 1,280 x 768 weight3.9 oz4.7 oz5.1 oz6.5 oz cpuDual-core Apple A6A6 Dual-core 1.5GHz Snapdragon S4Dual-core 1.5GHz Snapdragon S4 storage16GB, 32GB or 64GB, no card slot16GB, 32GB or 64GB +microSD slot12GB+microSD slot32GB, no card slot connectorsApple LightningmicroUSB operating systemiOS 6Android 4.0.4 (Ice Cream Sandwich) Microsoft Windows Phone 8 Battery225 hours standby, 8 hours talk time (3G)790 hours standby, 11:40 hours talk time (3G)TBA300 hours standby, 10 hours talk time (3G) Camera8MP, 3264×2448 pixels, autofocus, LED flash 8MP, 3264×2448 pixels, optical image stabilization, autofocus, dual-LED flash NetworkingWi-Fi, 2G, 3G, 4G LTE Price$199 for 16GB, $299 for 32GB, $399 for 64GB$199.99 + $35 carrier fee $199 (estimated, launch end of 2012) TBA, launch Q4 2012 iPhone 5 Competition Chart 8 Steven Villalobos

9. iPhone 5 Market Positioning 9 Steven Villalobos

10. iPhone Marketing Position Cont… 10 Steven Villalobos

11. 11 2G3G3GS44S5 Kristin Vargas

12. Successful companies innovate Apple embraces change Product change/improvements What makes Apple innovative? 12 Kristin Vargas

13. “Other smartphones aren’t that smart and easy to use…but the iPhone is smart and easy to use…We are going to reinvent the phone” –Steve Jobs 13 First iPhone Kristin Vargas

14. Perceptual Map of iPhone WWDC (Apple Worldwide Developers Conference) 14 Kristin Vargas

15. iPhone 5 is thinner, sleeker and has a wider screen Introduced flash on the camera with iPhone 4 iPhone 5 has a new charger New design for headphone introduced with iPhone 5 Exterior Changes 15 iPhones 1-4SiPhone 5 iPhone 5 & 4 Old Headphones New headphones Kristin Vargas

16. More storage for music and apps Better graphics Better battery life Introduction of Siri with iPhone 4S Introduction of iCloud Removal of Google Maps App, introduction of Apple Maps 16 Interior Changes Google Maps AppApple Maps Kristin Vargas

17. 17 The biggest thing to happen to iPhone since iPhone Danna Del Rosario

18. Build up anticipation of product release Advertisement of good ethical practices Establishing connection with consumers Strategies 18 Danna Del Rosario

19. September 12, 2012 Show new products and features Attendees from 60 different countries 1hr and 43mins 1,000 apple engineers Perfect introduction for the iPhone 5 Pre-orders for the iPhone 5 WWDC (Apple Worldwide Developers Conference) 19 Danna Del Rosario

20. Dominant in the Marketing field Dominates 37% of the mobile advertisement market Danna Del Rosario

21. Marketing Trend: Increase spending 2008$97.5 million 2009$149.6 million 2010$173.3 million Danna Del Rosario

22. Good Ethical Practices “ Danna Del Rosario

23. Commitment to create products that have the least impact on the environment by attempting to use less materials, smaller packaging, recycling and energy efficient products. The Story Behind Apple's Environmental Footprint 23 Danna Del Rosario

24. Supplier Responsibility Danna Del Rosario

25. Fair Labor Association Protecting workers and ensuring a safe working environment Prevention of excessive working hours Underage labor Supplier Responsibility 25 Danna Del Rosario

26. Connecting with consumers Understanding and using the product Approachable roles Product that will better everyday lives Danna Del Rosario

29. 29 Melissa Rando

30. Apple Sales before iPhone 5 30 Melissa Rando

31. After iPhone 5 release ( in millions ) 2012 2011 2010 31 Melissa Rando

32. iPhone sales increased 2012 2011 2010 32 Melissa Rando

33. Distribution  Sales exceeds production  Weeks before shipping out orders Pre- orders  High demand 33 Melissa Rando

34. What is Next for the iPhone? More advanced system for Siri Faster Processor Laser Keyboard Waterproof 34 Melissa Rando

35. The End 35