1. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 1 Ascent Protein Questions? Company Overview

2. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 2 Does Your Website Reflect Your Business?

3. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 3

4. 4 We’re here to help

5. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 5 Magento Experts Magento Solutions Partner Certified Magento Developers Based in Boulder, CO 10,900+ Projects Founded 02.02.2002

6. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 6 Search Marketing Experts Google-certified Agency Google Adwords since 2002 Expert witness in federal trademark case. Top 100 Moz.com Ranking (of 350,000)

7. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 7 High Volume eCommerce We’ve run eCommerce sites In-house photography Responsive design Credit card processing Inventory integration Site speed management

8. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 8 Boulder Athletes Two Ironman Triathletes Leadville Trail 100 finisher Alpine Mountaineering Rock Climbing, Skiing

9. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 9 Customer Paradigm’s Approach Consumer Psychology Web Marketing Business Strategy End User Client Customer Paradigm Where needs of Client, End User & Customer Paradigm Intersect = Win / Win / Win Making World Better Place

10. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 10 Customer Paradigm’s Approach (Talking to existing customers) Retain  Email Marketing  Social Media  Direct Mail  Search Engine Optimization  Search Engine Marketing  Direct Mail  Trade Show Marketing  Viral / Microsites  Social Media Acquire (Get new customers)  Design  Content Mgmt  Photography  Magento eCommerce Interact (Interact via the web)

11. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 11 Partial Client List

12. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 12 Organizational Chart

13. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 13 Step 1: Fresh Dev Site Fresh Copy of Magento EE Dev server Git version control

14. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 14 Step 2: Responsive Theme Based on current site design Responsive Leverage current brand standards Make it easy for end users Make it easy for you to add content

15. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 15 Step 2: Responsive Theme

16. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 16 Step 2: Responsive Theme Home page, including slider Category pages Product pages Cart, Checkout Content CMS pages Social Media Links Blog

17. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 17 Step 3: Data Migration We will move over: Products Category Payment Transactional emails Shipping info

18. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 18 Step 4: Additional Modules Pay with Amazon Protein Calculator Military Shipping (APO-FPO) Affiliate Tab for Brick & Mortar Retailers CMS, including training CRM, Analytics

19. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 19 Step 4: Additional Modules SEO Optimization Blog Section Store Locator for Gyms

20. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 20 Step 5: Load Testing Testing for 30,000 users per day. Testing for 30,000 ORDERS per day Siege Engine systems

21. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 21 Step 5: Load Testing

22. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 22 Step 6: Testing, Q&A Testing on major browsers Testing functionality, including: Account creation Adding product to the cart Checkout process Coupon codes Shipping methods Password Reset Contact forms

23. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 23 Step 7: Push Live Put live site into maintenance mode. Tables are locked / customers can’t place new orders New site launches We can test with IP-restricted access. Once approved, it’s live

24. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 24 Future Ideas Recurring Purchases Geo targeting for retail stores Amazon integration Free Sample – Database Build Nutritional Consultant section Clothing / other merchandise Sponsorship inquiry Video testimonials What’s in Your Shake (recipes) Origin Story for Ascent Protein

25. Copyright © 2015 Customer Paradigm, All Rights Reserved.www.CustomerParadigm.com 25 Questions? Contact: Jeff Finkelstein: 303.473.4400 jeff@customerparadigm.com Questions? Acquire Retain Interact