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Published byMaurice Shepherd Modified over 8 years ago
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What percentage of the world’s population does not speak English as its Mother Tongue?
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What percentage of the world’s population does not speak English at all?
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What percentage of the UK’s trade is with countries that do not have English as their first language?
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According to research, how many exporting companies in the UK are losing business because of language barriers?
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How much revenue is estimated to be lost each year due to inadequate language skills?
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And there’s more….. Other European countries are aiming for skills in 3 languages The five languages most in demand from business are: French, German, Spanish, Italian, Dutch Over 74% of employers are dissatisfied with school-leavers’ language skills
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Some businesses offer bonuses for every language you can speak fluently after English People who use languages in their job earn on average 8% more than those who don’t - sometimes up to 20% more And…... Research is showing that customers are three times more likely to buy when addressed in their Mother Tongue: “I’ll sell in your language but buy in my own” The proportion of web activity in English is dropping – estimated at 80% in 2000 recent figures suggest 45%.
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Instruction in a foreign language can have a direct effect on the development of cognitive processes (Swarbrick, 2002: 14) Some exporters give little consideration to the possibility that there might be language and cultural differences between themselves and customers in overseas markets and that their business is significantly affected by ignoring these differences (Stevick, 2003: 5) The pedagogy associated with language learning provides a further contribution of languages to citizenship. Communicative methodology is itself democratic. Skills developed in language classes are thus directly transferable to citizenship education, i.e. discussing in pairs, expressing opinion, working with others, taking part in public discourse (Starkey and Osler, 2003: 32) British nationals' interaction can only be responsive: they cannot initiate communication on equal terms with other EU member states. In other words, they are less powerful than those who have greater linguistic skills (Willis, 2003: 302) For the English-speaking countries themselves, the emergence of English as an international lingua franca is not an unmixed blessing. For Britain especially, it masks the effects of the loss of imperial dominance, encourages complacency and perpetuates a sense of superiority as a result of a position in unequal international communication based simply on linguistic advantage but no longer corresponding to the realities of political and economic relations (Trim, 1999: 12) Learning a new language improves the use of English. Learning another language gives the learner valuable insights into the way the mother tongue works (The Nuffield Languages Inquiry, 2000: 31) The European Union is built around the free movement of its citizens, capital and services. The citizen with good language skills is better able to take advantage of the freedom to work or study in another member state (Commission of the European Communities, 2003: 9) Competence in foreign languages is an essential tool of an effective foreign policy (Foreign and Commonwealth Office, cited in Davies, 2003: 43) Communication across cultures will remain a key skill - the ability to communicate across cultures will be essential to national well-being and it is in the UK's interests to wake up to the value of languages in cementing international relations (The Nuffield Languages Inquiry, 2000: 17) Whichever career path young people choose, they will need the skills that make them employable in a world where recruitment is increasingly global, where flexibility and mobility are at a premium. As a nation, we owe it to them to ensure that they do not lose out in the jobs market to better educated and linguistically qualified candidates from other countries (Steering Group of the Nuffield Languages Programme, 2002: 2) A world-class education system preparing people for life in the 21st century must reflect the fact that the world we live in is multilingual. The UK cannot afford a system that reduces languages to an elite accomplishment, available principally to those educated in independent schools (Steering Group of the Nuffield Languages Programme, 2002: 2)
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According to a survey reported on Radio 1 DJ Chris Moyles’ show: 1You are more likely to get a job if you speak a foreign language 2You earn more money if you speak a foreign language 3You are perceived as sexier if you can speak a foreign language
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What is the jobs market for people with language skills?
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Speaking the language of business more than a third of companies (36%) recruit employees specifically for their language skills the majority of employers (74%) are looking for conversational competence rather than full fluency French and German are still the most highly sought-after by employers a large proportion of employers are looking for staff with language skills in Mandarin/Cantonese, Russian, Portuguese and Spanish.
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All these companies have advertised posts with languages:
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‘I can’t think of a single career area where language skills are not an advantage’ Rachel Usher, Independent Schools Careers Organisation
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Is English ‘the international language of business’?
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‘The economic importance of other languages is growing’ David Graddol, British Council
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‘While English is a major language, it only accounts for around 30% of world Gross Domestic Product and is likely to account for less in the future. Neglecting other languages means ignoring quite significant potential markets’ Mark Davis, GDP by Language, 2004 ‘Monolingual English speakers face a bleak economic future’ ‘The competitive advantage of English is ebbing away as English becomes a near universal basic skill’ David Graddol, English Next, 2006
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Understanding what employers want ‘an international dimension’ ‘ability to build relationships’ ‘awareness of cultural differences’ ‘team-working, oral communication, problem-solving’ ‘commercial awareness’ ‘discipline, work ethic, effectiveness’
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Personal Development….. Flexibility Independent thinking Problem-solving memorisation enterprise recall literacy Social communication Presentation of information Awareness of context Attending to detail Sensitivity to other cultures
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Personal development….. Customer in a shop Guest in someone’s home Tourist Resident in a hotel Customer in a café or restaurant Tourist information officer Waiter/Waitress Shopkeeper Sales Assistant Hotel Receptionist Restaurant Manager Travel Agent Doctor
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