1. A11y for PWD: SoMe review ElizaGreenwood.com @e_lizaG

2. WWW.ELIZAGREENWOOD.COM Freelance Digital Marketer Social media Analytics PPC Advertising #A11y Evangelist CSUN 2016 Marketers in Portland My own social channels Oregon Portland Beaverton Identity Crisis Marketing + Accessibility Deaf now blind Real estate and Employment @E_lizaG

3. PRESENTATION OBJECTIVE Will invite you to tweet out Provide real-world accessibility examples from social media channels and context for why accessibility skill building is more important today than ever before. Useful context for Developers Designers @E_lizaG

4. This is their new big carrot and stick method.” https://www.ibiblio.org/Dave/Dr-Fun/collections/1988/images/df1988-1527.gif

5. STICK Ecommerce – 2016 Colorado Bag’n Baggage - $6M settlement. January 2015-March 2016, 61 lawsuits alleging that a defendants inaccessible website violates Title III of the ADA filed or removed to federal court. Above data doesn’t include higher- ed, government, employment- related or out of court actions such as structured negotiation. Above data

6. MY “WHY” 79% of job seekers use social media in their job search (Glassdoor) 40% of job seekers with disabilities experienced accessibility or usability issues with social media (PEAT) June 2016 Labor Force Participation People with disabilities 20.6% People without disabilities 69% (DOL)

7. Facebook – high among DHH Twitter – high among blind/vision, low among DHH LinkedIn – high among vision impairments, low among Deaf Instagram – low among blind, high among DHH @E_lizaG

8. #A11Y CONTENT TIPS Facebook- Link to transcript for videos YouTube- Provide audio descriptions Twitter - Camel case Hashtags LinkedIn- Accessible PDFs Instagram- Who isn’t “at the table?” @E_lizaG

9. FOUR BIGGIES Keyboard Navigation Image descriptions Color Contrast Captions

10. KEYBOARD NAVIGATION

11. TOMMYEDISONXP – 265K YOUTUBE FOLLOWERS

12. @BLINDFILMCRITIC 27.9K INSTAGRAM FOLLOWERS

13. IMAGE DESCRIPTIONS

14. TWITTER

15. TWITTERIFIC Use gear icon to select settings Select “Display and sound” to access “Accessibility” toggle “Compose image descriptions”

16. COLOR CONTRAST

17. From Crystal Baker’s “Color Vision Deficiency Examples” slides on Color Contrast at AccessU Normal VisionDeuteronopia ProtanopiaTritanopia

18. DEMO COLOUR CONTRAST ANALYSER – THE PACIELLO GROUP

19. demo Colour Contrast Analyser – The Paciello Group

20. CAPTIONS

21. Captioning is good for everyone. Captioning takes about 5-10 times the duration of the video. If deciding between the two, I suggest a link to transcript over auto captions.

22. THE BIGGIES Keyboard Navigation Image descriptions Color Contrast Captions

23. JOIN OUR MEETUP “PDXAUX” September 13 Puppet Labs 6:30pm Documentary & Q&A

24. UPDATE Session attendees expressed interest in testing tools to measure accessibility. See my guest blog post with PEATWorks for three free tools as well as more accessibility info.my guest blog post with PEATWorks

25. THANK YOU! @E_lizaG www.elizagreenwood.com elizagreenwood@gmail.com