1. Tips for Success Story writing

2. A simple description of a program’s: ◦ Progress ◦ Achievements ◦ Lessons learned

3.  Success stories can be as short as a few paragraphs or as long as 10 pages  Preferably should contain photographs

4. 1. Know what information you want to tell 2. Know your audience 3. Know to tailor your message to your audience 4. Know your story

5. Find out achiever (s) Know about success broadly Set your purpose of writing the story : - Why to write - For whom to write - What for to write Contd.

6. Decide where to publish or use Gather information with researcher’s spirit Decide on headings and sub-headings Contd.

7. Now-Before – After (NBA)is a popular sequence to follow in writing Follow journalistic writing principles and practices : lead, body and conclusion Contd.

8.  Describes positive changes brought by the programme  Shows how that change benefits the people  The story may be about an entire program or part of a program

9. SituationResponseResultsEvidence

10.  Describe what motivates the farmer to start the program/ project ?  What are problems and issues that were solved through the project ?  Why he taken up the project ◦ May be for commercialization of produce ◦ May be the earlier activity fails to generate sufficient result

11. Inputs : Technology, Machinery, Raw materials.. etc Outputs : Disposal of produce, productivity, income.. etc People reached : Spread out effect of the project to the nearby farmers Funding sources: Financial assistance Extension’s contributions: Promotional effort of the change agents

12.  Describe the quantitative and qualitative data in terms of income earned, cost of production and utilization of profit  Describe outcomes in terms of both value or meaning  How he is benefited?  What resulted?

13.  Use photographs and pictures  Briefly describe and evaluate the program in terms of reported evidence  Briefly describe and evaluate the program in terms of monetary benefit  Describe the data collection methods

14.  Create an emotional hook whether success story or feature article  Good stories directly connects to people’s heart opening their mind to writer’s point of view Evidence:

15. COMPONENTS OF SUCCESS STORY The journalistic style of writing LEAD BODY CONCLUSION

16.  The lead is the beginning, the most important structural element of a story  It is ideally 20-25 words in length

17.  Must be accurate and short  Should reflect the mood of the story

18. “ small step for man, but a giant leap for mankind."

19.  Mere description of the fact with figures and photographs  Generally consist not less than 2/3 rd of the success story

20.  Must be descriptive, elaborate and informative  Should reflect the reality which can be done by giving data, figures and photographs

21.  Last part of the story  Describe outcomes in terms of both value or meaning

22.  Must reflect the relevancy of the story in other’s situation  Should motivate for implications with necessary arrangements

23.  Times New Roman, 12 point  Single space within paragraphs, double space between paragraphs  Left justify headers and text  Bold headers  1.5-inch margins  Short paragraphs and active tense  Names, not “this agent”  Avoid bullets, special fonts or features.

24. Develop a Profoma for collecting information from progressive farmer to develop a success story (10 min)

25.  General information  Financial information

26.  Name of the farmer  Age  Education qualification  Family size  Locality (village, Agril. Sub. Division)  Operational land holding  Technology demonstrated/ projects name:  From where he learned about the project:  How (feature) the new project differ from the others  Time of commencement of the project

27.  Income before the commencement of the project  Income after the commencement of the project  Annual production  Cost of production  Input cost (seed, fertilizer, labor)  Gross income (in Rs)  Profit (in Rs)  If it is a partnership firm, Numbers and share of stakeholders

28.  Utilization of profit/benefit  Family expenditure  Expansion of business( purchasing new plot, machinery, infrastructure or infrastructure development etc)  Disposal of the produce  Spot market/ Local market/ distant market  Rate of disposal (@Rs/Kg. Qt, Ton) at different market  Mode and cost of transportation  Financial linkages  Networking with banks  Amount of assistance  Amount of subsidy  Utilization of fund

29.  Linkages with development organization (SDA,NGO,SAU,KVK, ICAR Institute)  Quantum of assistance provided (financial, technical, marketing)  Value addition of the produce, if any  Expansion of the projects to other farmers