1. Case studies and Communication Strategies: Communication and Messaging Sylvia Meek (Malaria Consortium), June 2014

2. 1.AQMTF decisions will only have influence if they are communicated effectively 2.Communications need to be clear and simple 3.Communications/Advocacy goal and objectives need to be defined in line with AQMTF’s four themes 4.Select the highest priority messages and work on them first –Relate to importance and chance of success 5.More case studies are needed to reflect the diversity of the region 6.Where evidence is too weak to make a convincing case, research or better monitoring and evaluation are needed Key Messages

3. 1.Highly significant messages and options for action are arising from the AQMTF’s deliberations 2.Messages need to reach non-traditional audiences for malaria 1.High level government officials in multiple sectors 2.Corporate sector – not just pharma but also migrant labour employers 3.Defence forces 4.Regional economic and political fora 5.….as well as the traditional malaria audiences 3.Many ideas are new, and do not yet have consensus –Communications need to be managed to avoid confusion -> inaction Purpose of developing a Communication Strategy for the AQMTF

4. 1.List the key messages 2.Identify the key target audiences for each set of messages 3.Apply complementary messages relevant to each audience –Based on how the message is relevant to them –What they can contribute or how they can benefit / avoid harm 4.Select relevant fora and media for disseminating messages 5.Assign responsibilities and implement 6.Monitor and evaluate the communications Communication Strategy Components

5. 1.Investment decisions –Procurement policies –Regulation and enforcement 2.Systems reforms, development and strengthening 3.Regional collaboration Focusing the Communication Strategy on what APLMA is best placed to do

6. Communications Lessons The systems context of malaria-specific interventions is at least as important as the choice of commodity to achieve access and quality Systems strengthening messages are more difficult to communicate, and evidence more context-specific Look for joint messaging from different viewpoints / ministry departments, link systems to outcomes Communications for systems strengthening Case Study: role of community health workers in malaria elimination (AQMTF themes: Ensuring best practice and access) A highly effective strategy to increase access to malaria protection for remote and mobile populations Need sustainable approaches to maintain motivation and performance Programmes highly donor-dependent - advocate for government policies to support them Case Study: role of community health workers in malaria elimination (AQMTF themes: Ensuring best practice and access) A highly effective strategy to increase access to malaria protection for remote and mobile populations Need sustainable approaches to maintain motivation and performance Programmes highly donor-dependent - advocate for government policies to support them

7. 1.New concepts need agreement and engagement 2.Big changes in malaria environment mean the messages are evolving 3.Where there are conflicting viewpoints (and evidence is limited), find common ground, avoid confusion Developing the messages – based on recommendations from this meeting Case Study: Prevention of malaria in the region (AQMTF theme: prevention) Need new approaches But these supplement existing approaches, not displace them Confusions on targeting – we are looking at universal access but targeted to risk groups With more evidence, our messages can be clearer Case Study: Prevention of malaria in the region (AQMTF theme: prevention) Need new approaches But these supplement existing approaches, not displace them Confusions on targeting – we are looking at universal access but targeted to risk groups With more evidence, our messages can be clearer

8. Lessons for communication strategy Transparency issues –Data on counterfeit and substandard commodities must be public –Market intelligence data need to be shared but need to address industry concerns on intellectual property and competition Sustainability issues –Information platforms stop when funding stops Selecting relevant fora and media Case Study: ACT forecasting (AQMTF theme: ensuring access and affordability) Communicating market intelligence Some issues need continuous communication of updated information A online database or regular online / emailed bulletins Case Study: ACT forecasting (AQMTF theme: ensuring access and affordability) Communicating market intelligence Some issues need continuous communication of updated information A online database or regular online / emailed bulletins

9. Lessons to communicate Avoid being too general Give an idea of what the target audience can do Show real examples and human stories –Provide information, suggest behaviour change/action Identifying target audiences A cross-sector case study: Cambodia’s Justice Police (AQMTF themes: Ensuring best practice and access) Target audiences: Ministries in other countries who face similar challenge Non-health ministries who can contribute Planning departments and funders to assign resources 1.Poster illustrates something very practical that can change the status quo 2.It shows how two ministries work together 3.It includes some results of impact A cross-sector case study: Cambodia’s Justice Police (AQMTF themes: Ensuring best practice and access) Target audiences: Ministries in other countries who face similar challenge Non-health ministries who can contribute Planning departments and funders to assign resources 1.Poster illustrates something very practical that can change the status quo 2.It shows how two ministries work together 3.It includes some results of impact

10. 1.Develop calendar of events /conferences to join 2.Include non-traditional fora, eg industry leaders 3.Collaborate with Roll Back Malaria Communications Community of Practice and Malaria Advocacy Working Group 4.Use multiple media 1.Case study poster stories could be developed as videos for conferences 2.Policy briefs, evidence reviews 3.Presentations, publications and mailing lists 4.Online resources, bulletins (eg quarterly forecasting etc) 5.APLMA website (APLMA.org), blogs, tweets etc 6.Journalist trainings to increase awareness and understanding of the issues Ideas for dissemination