1. Setting up in Private Practice – things to consider James Cree – A.Algeo Ltd

2. Algeos – a little bit about us Established in 1881, existed in current form since 1990 Supplier of Physiotherapy & Rehab products into the NHS and the private sector Global company – offices in Australia, Dubai, India and United States Other markets include Podiatry, Orthopaedics and Prosthetics, and Footwear components. Head office based in Speke, Liverpool Employs around 100 staff Worldwide

3. Picking the right area for your practice What’s the local population? How many other physio’s are within the area? What’s the demographic? What services does the competition offer? What does the competition charge for treatments?

4. Before you start… things to consider Are you suited to working in private practice??? Have clear business objectives: What sales do you hope to achieve after 6 months, 12 months 2 years etc? What level of finance do you intend to invest / can you afford to invest? What will be the sources of your funding? – Savings, business loan etc How much will the initial set up cost???

5. Setting up in Clinic – what do I need? Plinth Electrotherapy Equipment Trolley Resistance Bands Massage Lotions K Tape, Zinc Oxide Tape Couch Roll Gym Balls etc etc

6. Up front payment vs Leasing Up Front Payment Pro’s You own the equipment outright from the outset No interest payments Discounts often available when paying up front for equipment Con’s A large initial payment can leave you with less money for marketing costs etc

7. Up front payment vs Leasing (continued) Leasing Pro’s No initial up front costs Payments spread over anything between 2 and 5 years More money available to spend on clinic supplies and marketing Tax relief available Con’s Interest payments Harder to obtain good leasing rates with no previous business history

8. Marketing your clinic Be Innovative and forward thinking (What can I do that the competition hasn’t?) Know your target market Business Listings – Yell, Thomson local etc Website Flyers & Posters – Get active hand deliver! Display stands within your clinic Local Newspaper Ad’s / Regional advertising, Supermarkets Networking e.g make contact with local sports teams etc Notice board advertising PR – submit newsworthy stories to local press Social Media (facebook, twitter) Building a relationship with local GP’s, etc

9. Selling on to patients What can I sell? Foam rollers Bands Stretch boards Hot & Cold Packs Wobble domes Insoles K Tape What margins should I charge? Simple answer – whatever your patients are willing to pay and whatever you feel is a fair price for the product you are offering. Varies from area to area.

10. ALGEOS GRADUATE PACKAGE 10% discount available to all graduates on your first order Bespoke clinic set up packages available upon request Free delivery on web orders over £50 (exc VAT) Dedicated internal Account Manager Help and product support from our in house Physio’s