Download presentation
Presentation is loading. Please wait.
Published byCody Harris Modified over 8 years ago
1
Consumer sentiment towards Egypt, Media & PR
2
Consumers perceive countries positively for their culture, economic prosperity and the political climate Base: 1000 National Respondents Representative of online community from YouGov Exclusive Egypt Panel
3
Surprisingly and despite economic issues, majority of consumers would consider investing in Egypt. Would you invest in Egypt 66% YES 34% NO Base: 1000 National Respondents Representative of online community from YouGov Exclusive Egypt Panel
4
Egyptians would invest in Egypt predominantly because of their attachment to the country (HOME) and for the size of its economy Base: 1000 National Respondents Representative of online community from YouGov Exclusive Egypt Panel
5
Egyptians believe the government must accelerate economic reform and fix the public sector as priorities to encourage foreign investments. Base: 1000 National Respondents Representative of online community from YouGov Exclusive Egypt Panel
6
Social Media is becoming the dominant source of news for Egyptian Consumers followed by distant Websites & TV. 78% Social Media 56% Websites 55% TV 31% News- papers 25% Friends & Family 18% Radio Which of the following are your main sources of news? Base: 1000 National Respondents Representative of online community from YouGov Exclusive Egypt Panel
7
There seem to be a culture of skepticism and consumers are expecting Transparancy, Credibility & Fact Based information from the PR community. Base: 1000 National Respondents Representative of online community from YouGov Exclusive Egypt Panel
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.