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Published byHenry Burns Modified over 8 years ago
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Jeff Freebairn President and CEO, Big G Mobile jeff@biggmobile.com 06/02/2007
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CONFIDENTIAL Big G Mobile’s Recognize and RetroFolio technology are media platforms for content creation, ingestion, and distribution—focused on carrier content management and social network monetization. Big G Mobile is uniquely positioned to assume the lead as a standard by being the first platform for mobile media creation, ingestion, and distribution Big G will become the preferred platform for mobile media creation, management and distribution by… Focusing on and monetizing social networks with an abundance of content Leveraging current carrier relationships Leveraging knowledge gained from a combined 12 years of mobile experience Leveraging exclusive support for proprietary media formats Propagation of “Recognize” platform creation tools Big G Mobile – Social Marketplace & Carrier Media Management
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Big G Mobile – Market 2.6 billion mobile phones worldwide by the end of 2009—estimates by Gartner $4 - $5 billion US mobile content market in 2009—estimates come from IDC, Frost & Sullivan, Jupiter Research, and the Yankee Group collectively for video, graphics, games, ringtones and audio. Carrier Example: Cingular makes $500 million/year on mobile content (approximately $8 per user). Motricity, our competition, takes 6% of that. Carriers cite that only 10% of their users find content. Social Network Example: Top 10 sites have 447 million users cumulatively. Content discovery is 100%—web users constantly exposed to content.
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Big G Mobile – Problem Carrier Management Platforms Limited transcoding Labor-intensive, manual testing and validation Costly delays to carriers and media companies (Motricity—4 week lag) No end-to-end ecosystem (content creation, ingestion, testing, and deployment) No intelligent simultaneous ingestion of content and handset support Off-deck and Social Network Mobile Platforms Social networks not monetizing content Largest sites have too many images and sound files to manage (transcode) Cannot synchronize uploaded content and phone support
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Big G Mobile – Solution RetroFolio – Unique Carrier Management Platform Transcoding/management – 40+ formats for video, ringtones, graphics/animation, themes, and applications Ingestion – automated meta data import and file identification Testing and validation – automated Handset support – automated intelligent matching of previously ingested content and new handsets End-to-end ecosystem (creation, ingestion, testing, and deployment) Faster time-to-market – media companies control their transcoding, ingestion, and testing Recognize – Off-deck and Social Network Mobile Platforms Social networks on-the-fly transcoding Transcode media only when it is requested – no need to transcode millions of files for thousands of phones Real-time handset synchronization Faster time-to-market
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Big G Mobile – Carrier Solution / RetroFolio Snapshot
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Big G Mobile – Social Network Solution / Recognize Social Network or Media Site Big G Mobile - Recognize Mobile Subscriber – Charged $1.49
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