1. Video Cascading approach 7 th May 2013

2. Cascading of video: what it is 1.To immerse the teams in the tools, we have developed an approach that will facilitate:  Local understanding  Local adoption  Addressing challenges  Sharing of best practices 2.PHD has also organized the countries into 3 timezones. In order disseminate and educate efficiently, we suggest the cascading to be done in 2 main bursts:  GMs & BDs  Media Directors & local agencies 3.PHD will use Webex meetings software to allow participants to share any documents and video. Meetings can also be recorded and shared with a wider number of markets. 4.After, PHD will schedule follow up sessions to clarify issues and share great ideas. We also suggest an open a group in chatter and assign a team to manage it.

3. List of 40 priority markets by time zone 3 Zone 1Zone 2Zone 3 UKUSIndia FranceBrazilPakistan GermanyArgentinaRussia ItalyMexicoGulf NetherlandsCanadaSaudi Arabia GreeceChileBangladesh Spain China Romania Indonesia Poland Vietnam Sweden Philippines Belgium Thailand Morocco Japan Nigeria Malaysia Turkey New Zealand South Africa Australia

4. Overall Calendar 4 MondayTuesdayWednesdayThursdayFridaySatSun 18 th June 3 PM: All BD and GMs. PHD and Unruly to present Refine process and localise presentation after BD and GM feedback 25th June 10 AM: Media Directors & local agencies Zone 1 (Europe and Middle East). PHD and Unruly to present 26th June 3 PM: Media Directors and local agencies Zone 2 (Americas). PHD and Unruly to present 28th June 8 AM: BBs and local agencies Zone 3 (Asia and South Pacific) PHD and Unruly to present Follow up 1.1 9 th July Follow up 1.2 10 th July Follow up 1.3 11 th July Sharing Implementation Best Practice [adhoc)

5. Immediate next steps required 1.Agree Calendar 2.Agree assets to be developed (ppt, video, chatter) and assign responsibilities 3.Send Invite to GMs, BDs (Asad) 4.Send invite to Media Directors, local agencies (PHD)