1. Sections Department Marketing Tips for Success: Newsletters & E-Blasts Bre Binder Meetings & Events State Bar of Texas Sections Department

2. Newsletters – Required by Board Policy – Know your level of commitment - design the newsletter that’s right for you. – Worship your editor! – Graphics – $45 per hour – Do not mail newsletters in May or June!

3. Electronic Newsletters – Best Practices Download Full Version PDFAlso Download Individual ArticlesBrevity: Begin Articles with a TitleCase Citations and Other Ancillary Info HyperlinkedTable of Contents Linked to Articles & “Jump to TOC”

4. Basic Section Newsletter Council List Upcoming Events Articles & Cases Chairs & Editors Messages Table of Contents (TOC) Cove Page “The Pieces” above are provided by the Newsletter Editor &/or Section Chair. We do not edit or proof, but we can help you with best practices.

5. Newsletter Process ALL Content Received Build Cover Page & TOC Combine All “the Pieces” (PFD & Word Documents) into 1 PDF Editor Review & Approval Hyper-link TOC Links Send to CaseMaker for case citation hyperlinks Post to Website full & split articles Create E-Blast Final Approval from Chair & Send!

6. Newsletter Examples Title Graphics Simple

7. E-Blasts – Easy way to communicate with section members – Emails are for Section & State Bar related business only – Section members are opted in every other month – Communicate at least once every other month – PROOF (we proof 3 times at SBOT) – Approval (from Section Chair and/or sender) – The final product is your responsibility!

8. E-Blast Draft Process (allow at least 48 hours +) Text for E-Blast provided by Chair We construct the E-Blast, format & create hyperlinks E-Blast draft returned to sender We proof 3 times! Final draft sent to Chair for approval

9. Membership Drives – Remind members to renew at the end of the bar year. – Remind your non-renewals after dues are in. – Can you E-Blast the entire Bar? NO! – 1 member-drive E-Blast per year to practice area and similar practice areas.

10. E-Blast Examples Non-Renewals Networking Invitation

11. Thank You! Bre Binder State Bar of Texas Sections Department bre.binder@texasbar.com 512.427.1419 bre.binder@texasbar.com