1. Invitation to Participate! Aug 24 11 am EST WELCOME! Coming November 1, 2016!

2. What is this about? Thanksgiving season! Time to… celebrate our bounty of safe, quality food. check in on food safety practices for home cooks. have a conversation around preventing foodborne illness from farm to table.

3. Why are you here? Campaign messages and materials will be carried to consumers via this network of health and food safety educators. You are force multipliers! You have the potential to reach many consumers in your communities… o Public health and environmental health professionals o Cooperative Extension & FACS professionals o Local, state & federal government o Consumer advocates

4. Who are we? Shelley Feist Executive Director  public-private collaborative focused exclusively on prevention of foodborne illness at point of consumer home handling and preparation  trusted, science-based behavioral health messaging  network of health and food safety educators Partnership for Food Safety Education * fightbac.org

5. POLL Have you previously accessed consumer education materials from the non-profit Partnership for Food Safety Education? FightBAC.org

6. What we’ll accomplish together:  Uniting public & private sectors to raise consumer awareness about simple actions to reduce risk of foodborne illness  Framing food safety throughout the chain of prevention  Portraying parties in the chain of prevention— including consumers  Telling story through thousands of health educators www.fightbac.org

7. Key Message People behind the production, harvest and movement of food from farm to table are passionate about the role they play in delivering safe, nutritious food – and are committed to taking action to support consumers in their efforts to reduce risk. www.fightbac.org

8. Campaign Centerpiece “ The Story of Your Dinner” 2 minute original video o A warm invitation to consumers to complete the circle of food safety for themselves and those they care for. o Conveys a sense of shared commitment to preventing foodborne illness. o Tells the story of the many who are committed to a safe food supply and to good health for all.

9. Consumer Toolkit Consumer education tools at fightbac.org and via PFSE social channels build on “The Story of Your Dinner” theme. o Kid-friendly placemats – food production & food safety stories & games.  The Story of Your Turkey  The Story of Your Vegetables  Retailer Story  Hand Washing  Core Four Placemat o Recipes –part culinary inspiration, part food safety education!

10. BAC Fighter Toolkit For campaign “force multipliers” - Template PR, social media and digital communications materials for health and food safety educators. o Fresh social media images aimed at consumers o Recommended social media posts and timing o Food safety graphics and consumer education downloads

11. Social Media o Twitter Party Wed., November 16! Public health and industry partners. Mark your calendar!! o “Southern Sides” Blogger Campaign! Leading Southern food bloggers weave the “two sides of every dinner” story narrative in their popular posts. o Consumer “Hand in Health” Sweepstakes ! Illustrates the consumer’s “hand” in preventing foodborne illness. Gift cards and other prizes. Activating social media channels of our sponsors

12. Consumer Hand in Health Sweepstakes Illustrates consumer’s “hand” in preventing foodborne illness. Consumer creates Turkey Hand masterpiece- then uploads their entry to Twitter or Instagram. Four winners of Publix Super Market gift cards EACH WEEK. Grand prize $250 gift card with drawing on November 25. Help promote the contest!

13. POLL Do you have a plan ready for consumer food safety education outreach for the Thanksgiving season this year?

14. Please Join Us! Let’s develop public conversation about the commitment behind the food safety chain of prevention – including the consumer’s role in this chain of prevention. You will want to be part of this unprecedented collaborative campaign! The focus of the campaign will be in the states of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee. www.fightbac.org

15. You can play a HUGE role in helping us to reach our goal of 5 million+ consumer impressions HOW?

16. Let’s Reach 5 Million Consumers! Twitter party! Wow - HOW? Wed., November 16 -- hashtag #StoryofYourDinner Be a Collaborator Sign up in the post-webinar survey. Each individual collaborator receives a mailing of printed placemats (in early November)! Develop your Holiday outreach plan Develop media outreach, consumer events and social media strategies that work for your community! Share your plan w us info@fightbac.org Materials released week October 24.

17. POLL Are you interested in being part of the November 16 Twitter party? #storyofyourdinner

18. Other info The Story of Your Dinner – 2016 outreach is developed as a pilot campaign w a focus on 7 southeastern states. If we are successful with the pilot this year, we intend to build the campaign out in 2017 for a national focus. Contact us at info@fightbac.org if you would like more information about the future of the campaign.info@fightbac.org

19. Questions?

20. A survey will pop up immediately following this webinar. Please respond to it. Then we’ll know what further information/activity you are interested in... …and we will provide that to you!

21. Upcoming Events! Tues. September 13 Webinar: Recipe Re-Do 1 pm Eastern Registration for webinar: https://attendee.gotowebinar.com/register/712214 6319236224769 Thurs. October 27 Webinar: Kick-off celebration The Story of Your Dinner 1pm Eastern

22. www.fightbac.org We thank our sponsors -- they have made this campaign possible…

23. Thank you for joining us today! We always to hear from you. info@fightbac.org