1. DESIGN THINKING / STRATEGY / DIGITAL PRODUCT DESIGNpmtconsult.com “QUICKFIRE” IDEA VALIDATION A guide on how to quickly validate early concept ideas.

2. DESIGN THINKING / STRATEGY / DIGITAL PRODUCT DESIGNpmtconsult.com Idea and background story What is your idea? What is your background story and how was this idea born?

3. DESIGN THINKING / STRATEGY / DIGITAL PRODUCT DESIGNpmtconsult.com Find a problem What is a problem? For whom is this a problem?

4. DESIGN THINKING / STRATEGY / DIGITAL PRODUCT DESIGNpmtconsult.com Solve a problem How does it solve the problem? For whom does it solve a problem? Why does this problem need to be solved?

5. DESIGN THINKING / STRATEGY / DIGITAL PRODUCT DESIGNpmtconsult.com Advantage Why you? What makes you the expert to solve this problem?

6. DESIGN THINKING / STRATEGY / DIGITAL PRODUCT DESIGNpmtconsult.com Who pays? Who uses? Who is your customer? Remember your customer is the one who’s paying for it.

7. DESIGN THINKING / STRATEGY / DIGITAL PRODUCT DESIGNpmtconsult.com Research - early insights Do your research. Reach out to your network and talk to people as much as you can and fast as you can.

8. DESIGN THINKING / STRATEGY / DIGITAL PRODUCT DESIGNpmtconsult.com Research - existing solutions Know what is already out there. And always assume… “There’s an app for everything!”

9. DESIGN THINKING / STRATEGY / DIGITAL PRODUCT DESIGNpmtconsult.com Next step Make your decision. Provide the reason for your decision.