1. Jason McGonigal Jordan Kist

2. - “Become everyone’s best friend.”

3. JordanInstaller 1Installer 2Jason Administrative Assistant

6.  Product  High-end audio/video equipment  Lifestyle  Continued and professional service  Speed of Service  Price  Competitive pricing  Initial pricing strategy

7.  Radio and Yellow Page advertisements  Contacts  Contractors  Developers  NetFlix  Sponsorships  Word-of-mouth  Website

8.  Critical figures  Customers per day – 0.7 (Y1), 1.21 (Y5)  Break-even customers/day -.69  Gross profit margin – 33%  Profitability  Dividend payout (5 yrs.) - $450,000  Net income – $2,822 (Y1), $194,181 (Y5)  Internal rate of return – 71.1%  External rate of return – 68.6%

9. - Inquiries and questions will be addressed at poster session