1. fgdfgdgdfgfd The Edu-eBook Solution …trough the eyes of an educational publisher EDITORIAL EDINUMEN

2. fgdfgdgdfgfd 1.Some context (who we are and what were we looking for when arrived to the project) 2.The steps in our decision making process (why we choose this solution) 3.Our experience with the solution so far (what are the key factors that makes it unique)

3. fgdfgdgdfgfd Some context: About Edinumen (who we are) Middle size company, based in Madrid. 100% educational publisher: language learning (Spanish) textbooks. Sells in more than 70 countries. More than 500.000 copies/year sold. Leader in our segment: providing cutting edge contents and learning tools to several of the global educational publishing leaders. …and to the most prestiguous educational institutions worldwide: Schools, Highschools, Univrsities, Gouvernments, and private corporations

4. Why are we here?

5. Different distribution chain & actors ComplexTech ecosystem Different production needs Different products and market needs …because Education industry is different &Digital Fiction Children Magazzines Books E-learning Textbooks

6. Challenge 1: The distribution chain is different LibrariesOn-line Consumers Traditional model Prescriptors School + institutional players TeachersAdministrators Different purchase workflows … Different types of licenses…

7. Why are we here? The solution approach Codes API Activation Codes Printed Cards Spread sheets Onlinedelivery e-comerce In-app purchase webstores My textbooks account Bundle w. Books Institutional model (B2B2C) Direct to consumer (B2C)

8. Codes creation - online

9. Delivery samples

10. Webkiosk- Ebook Manager

11. Read Activate Extra viewers Buy more Get off-line Computer off-line App

12. Challenge 2: We are in the blended learning era Why are we here? For Teachers For Students A complex digital tsunami in and out the class Anytime-anywhere access to the digital content From any device, and at any situation (online & offline modes) LMS platform CONTENTS

13. The solution approach Online (web reader) Offline (Native Apps) 1 45 My Cloud based account My eBooks My Work Notes, bookmarks, notifications, homeworks…. 2 3 My LMS

14. Why are we here? Challenge 3: Really dynamic production needs Textbooks are… very dynamic product, subject to constant changes Very competitive Updates in the curriculum, continuous market adaptations, etc. Very sophisticated multimedia productions FACTS What where we looking for? KEEP CALM & FOCUS ON CONTENT Full control of the productions process in-houseLearning curve near to zero Seamless integration of the digital production with the traditional printed workflow

15. Publish for iOS, Android and Computers Customize your preferences and manage your apps on-line, In real time A complete set of tools that cover our full e-publishing loop: The solution approach

16. Indesing plugin: Just an additional layer to digitally enrich on top of what we usually do … PRINT DIGITAL + easy creation from Indesing The solution approach

17. Challenge 4: The complexity of the learning content Textbooks are not any longer texbooks… there are really complex multimedia productions, that combine contents, software and hardware ingredients, for a 360º learning experience.

18. TeachersStudents Our solution approach: Conect-iBooks©, our next generation digital textbooks EBOOKS FOR A TRUTHLY BLENDED LEARNING EXPERIENCE

20. AND NOW:

21. Advance features to work in my textbook Different question types… Customizable quiz settings (Score, attempts, feedback…)… Advance features to enrich my textbook Annotations Clippings Highlights Hyperlinks Attachments… AND NOW: New sophisticated student, and teacher empowerment's

22.  Contenidos FLIP YOUR MIND -¿Qué es? -¿Para qué? -¿Con qué elementos contamos? - Práctica: ¿CÓMO INVERTIR LA CLASE? - Conclusiones Chema Ramos CEO – Editorial Edinumen, jmramos@edinumen.es ¡¡¡THANKS FOR YOUR TIME!!!