1. Serbia Enterprise Development Project Organization and Strategy What the $#@% are we doing? June 8, 2005 September 7, 2004

2. Golden Rule There are no rules Three are also no magic formulas, or guarantees

3. Guideline 1: fixate on results SEDP’s main reportable results are jobs and exports, current and future If there is no clear link, question the activity

4. Guideline 2: clusters as framework of analysis Clusters as a unit of analysis: Comprehensive Facilitates gap analysis Reveals dynamics Cluster as an end point Optimal dynamics not clear Overemphasis on cooperation Feasibility

5. Guideline 3: anything goes (almost) Look broadly and on all levels, then focus Never know where results are going to be Focus on sector level progress Entrepreneurial, flexible

6. Guideline 4: existing and future product mix Main employment effects are in existing product mixes, main growth effects are in innovation Need to balance

7. Guideline 5: ongoing project review Constant review of strategy All actions justified in terms of project goals Cut bait

8. Guideline 6: tune in Push to the market Keep engaged The best intelligence comes from the sector

9. Guideline 7: focus on sustainability Achieving it: –Associations –Curriculum –Permanent access to new information –New trade and investment partners –Changes in strategy and behavior –laws and regulations

10. Project Organization Work Plan FurnitureICTApparelTourismPharmFruit Export Development Finance & Investment Communications Grants Bus Reg/Advocacy Other Short Term Sector LeadsSector Support Work Plan Work Plan Work Plan Work Plan Work Plan Logistics/Admin Design