1. Bold Beats (game changers) & Objectives and Key Results (OKRs) @BarackObama @markpinc

2. Zynga fast facts 292 million monthly active users. Players from every state and 175 countries. 67 million daily active users. Top games on Facebook, iOS (Apple) and Android (Google). 2011 revenue of $1.14 billion. 3000+ employees in first 4 years. Fastest in Silicon Valley history. Global fast facts 1 billion social network users worldwide. 18 billion app downloads every year. 400 million casual gamers. Social gaming is fastest growing new web business in a decade.

3. Same challenge – engaging 300 million Could the Administration leverage the Zynga tool kit?  Bold beats  disruptive experiences  Data & analytics  more shots on goal  Objectives and key results (OKRs)  align teams against big outcomes Administration could do this to engage people:  10 bold beats  10 objectives  Gamify objectives  participation & engagement  Data & analytics  identify the veins, bold beats, social feedback loops  OKRs  align teams against outcomes

4. 1. (Civic) Americans have a voice in government and 80% vote. 2. (Pride) America is a beloved brand at home and abroad. 3. (Internet) Every American is (internet) connected. 4. (Play) Active play in every kid’s day. 5. (Energy) America is energy self-sufficient by 2050. 6. (Deficit) America is cash flow positive. 7. (Jobs) 10 million new jobs. 8. (Education) America is top 3 in STEM. 9. (Healthcare) Every American is empowered to manage their healthcare. 10. (Environment) America has world’s lowest carbon footprint per person. 10 (Example) Objectives

5. POTUS OKRs  KR1: 1 objective that generates 10 million likes and follows.  KR2: 50 million total likes and follows.  KR3: Drive populace & congressional support for a major objective. Objective: Build the people’s platform