1. Clubgaming.com online casino franchise opportunities Cristian Bustamante 2003

2. Presentation structure Club Gaming Casino Club Gaming front end system Club Gaming customer journey Club Gaming back-office system Existing franchise partners

3. Club Gaming Casino A sophisticated and interactive e-gaming solution, pioneering data driven Flash Rich-Media client and Microsoft Back-End integration

4. Club Gaming | Overview –Country/Region: UK, Belize, Malta –Industry: E-Gaming –Customer profile: VC backed internet start up –Business Situation: Low cost, entry level, bespoke, white label, browser based casino –Solution: Microsoft/Flash, seamless end to end –Benefits of the system: No heavy download, play for fun, play for real, real time action –My roles and responsibilities: e-Developer, UI Designer, system analysis, team lead

5. Club Gaming | Solution The company Investigated licensing software but high entry costs drove the business case for building a bespoke system which offered both operational and franchise revenue potential.

6. Club Gaming | Solution The company Investigated licensing software but high entry costs drove the business case for building bespoke system which offered both operational and franchise revenue potential. Technology Architecture Information system Customer journey Business application

7. Club Gaming | Technology IIS Server HTML CSS JavaScript ASP SQL Server Flash5 SSL XML 128 bit encryption Payment processing

8. Club Gaming | Architecture 3-tier application architecture: cross browser – cross platform

9. Club Gaming | Information system E.g. sections of customer facing information –Terms and conditions –Game play rules and regulations –Customer service –Legal disclaimers

10. CG | IA

11. Club Gaming | Customer journey Entry point Marketing Campaign Search engine Pay per click Play for fun Build trust Brand loyalty Customer Conversion Play for real Registration and confirmation E-cashier security for deposit and sign up bonus Gamble for real - win (withdraw) lose (deposit)

12. Club Gaming | Play for fun Craps

13. Club Gaming | Registration

14. Club Gaming | Sign up confirmation

15. Club Gaming | E-mail confirmation

16. Club Gaming | Secure deposit ****

17. Club Gaming | Play for real Roulette

18. Club Gaming | Play for real Baccarat

19. Club Gaming | Business application Transactional gaming engine E-commerce solution Affiliate programs Personalised customer profiles Administration back office

20. Club Gaming | Back Office Administration & Reporting Sales campaigns Marketing operations Game play Accounts operations Security integrity

21. Back Office | Game play reports

22. Back Office | Player account

23. Back Office | Transactions

24. Extending the solution Franchise partners –Dorchester Casino –MoGaming Casino

27. Thankyou