1. Guide for secondary research

2. Secondary research helps you to: Save time and effort: use the information that others have found before. Support or debunk: ideas, concepts or conventional wisdom, with data and information

3. DEFINE The problem Ask yourself what do you want to solve with the information you are going to find? Example: I am starting a new company selling printers. Problem: I don’t have any customers Question: where are the customers?

4. DEFINE The answer You need to know everything about the market –Who buys –How much –Where. Etc.

5. DEFINE Scope and sources Limit the question to a specific manageable size and define your keywords Example: printer market size United States

6. REMEMBER! You are interacting with a machine not a person Avoid search terms like: What is the market size for printers in the United States? Better What is the market size for printers in the United States ?

7. IMPORTANT! Trust only recognized sources and institutional authors Universities.edu Corporate websitescompany.com Associations.org Databases.gov,.org,.net

8. EXAMPLES

9. SEARCH Perform a search and scan the results Look for additional keywords that can help you to find your information

11. Search again using the new additional terms: Printer market forecast U.S. Digital Printer Market Inkjet Printer Market Printer Market Million Printer Market Billion

12. Refine, Refine, Refine Until you find! Be persistent and do not give up at the first second or third try

13. Information sources Paid vs. Free

17. ABI INFORM BUSINESS SOURCE PREMIER

22. CITATION TOOL

23. ASK A LIBRARIAN (Chat with a librarian)

25. ASK A LIBRARIAN (Chat with a librarian)

29. CONCLUSIONS Define problem, question and answer Select keywords Search, scan and refine Refine, Refine, Refine until you find Chose information sources Use research tools, You are paying for them!

30. http://www2.lib.udel.edu/e110/

31. QUESTIONS & COMMENTS