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Tourism and marketing
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Review What are the five sectors of tourism? What does each sector include?
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The Tourism Industry's Five Sectors: Accommodation- Inns,Hotels/Motels,Resorts & Spas, Campgrounds, Time Share,Youth Hostels, Bed & Breakfast, Summer Camps Food and beverage services- Restaurants,Coffee Shops,Fast Food Outlets, Pubs & Lounges, Club FacilitiesBanquet/Civic Centers, Organizations, College/Food Services
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The Tourism Industry's Five Sectors: Transportation- Air Carriers, Motor Coaches, Railways, Cruise Lines, Car Rentals, Recreation Vehicles, Taxis, Gas Stations Recreation and entertainment- Ski Resorts, Sport Fishing, Golf & Tennis, Game Hunting, Cycling, Guide & Outfitting, Water Sports, Whale and Bird Watching Museums, Galleries, Parks/Gardens, Native Tourism, Industrial, Tourism, Interpretive Centres, Fairs & Attractions, Cultural Tourism, Theme Parks, Festivals, Trade Shows Travel services- Travel Agencies, Tour Wholesalers, Tour Operators, Tour Guide CAA/AAA, Research Centres, Information Centres, Retail Operations, Tourism Suppliers, Advertising Agencies, Reservation Services
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Creating bulletin board Divide into groups You will prepare a bulletin board on one of the five tourism sectors in the Campbellton /Restigouche region. Bulletin board should include: Sector title Names and pictures or logos of business from that region that fit into that category. Organized in a manner that promotes this sector in the community and provides a quick reference for a tourist.
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What do you know about your area? Scavenger hunt
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What is marketing? At its basic level, marketing is about determining the value of your product or service and communicating that information to customers.
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8 Core Marketing Concepts Needs, wants, and demands Products Value, satisfaction, and quality Exchange, transactions, and relationships Markets
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9 The Four Ps Marketing Mix Product Price Promotion Place (Distribution)
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Product : What are you going to sell? Price : How much can you charge for your product? Place : Where will people buy your product? Promotion : How will people find out about your product?
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11 Product A product is anything that can be offered to satisfy a need or a want.
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12 Markets A market is a set of actual and potential buyers who might transact with a seller. A market is a set of actual and potential buyers who might transact with a seller.
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Who is your customer? Age, usually given in a range (20-35 years) Sex Marital status Location of household Family size and description Income, especially disposable income (money available to spend) Education level, usually to last level completed Occupation Interests, purchasing profile Cultural and ethnic background
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14 Need, Wants, Demands Need. A human need is a state of felt deprivation. Examples include the need for food, clothing, warmth and safety. Wants. Wants are how people communicate their needs. A hungry person may want a hamburger, noodles, or cheese and bread. Demands. When backed by buying power, wants become demands.
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What would you suggest for these travelers? Restigouche region Travel profiles: 1. Family vacation for three days. Members: Mother, father, son 11, daughter 5, large dog. Family income - $80,00 2. Group of friends, 20-25, who are interested in an outdoor vacation. They have no outdoor equipment. They are college students. Weekend 3. Single person from a larger city. 30-40. Income: $40,000 interested in a getaway vacation. 5 day vacation 4. Couple, 40-50, no children, large dog, interested in local products, eco-friendly, income- $100,00. 4 day vacation 5.Young couple – budget $300 for a week-end. They are interested in a vacation that includes heritage and cultural activities.
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16 Value, Satisfaction, and Quality Customer value is the difference between the benefits that the customer gains from owning and/or using a product and the costs of obtaining the product. Customer satisfaction depends on a product’s perceived performance in delivering value relative to a buyer’s expectations. Quality begins with customer needs and ends with customer satisfaction.
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17 Why Managers Should Be Concerned About Customer Loyalty Customer loyalty leads to increased profit Customer loyalty leads to increased partnership Lower marketing and sales costs Do you think this is really important in tourism?
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Pricing factors Operating a business involves expenses. Your costs may include: Raw materials or supplies Salaries Equipment and property
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Pricing factors There are two types of costs: Fixed costs: These overhead costs like rent, utilities, and insurance are generally the same every period, regardless of how much product is made or sold. Variable costs: These costs change in proportion to your business activity. If you are producing more, you will need more raw materials. Variable costs (sometimes called unit-level costs) easily break down to cost per unit.
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5 sectors of tourism and pricing factors (expenses) Refer to the 5 sectors of tourism and list expenses that business may have in each sector.
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21 The Promotional Mix n Advertising n Sales promotion n Packaging n Personal selling n Public relations
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Marketing of our province and community Advertisement search: Where do the advertisements appear? Which paper or magazine? Which section are they located in? Where are they located on the page? What are advertisements are they located around? What type of target group do you think they are aiming their advertisement at?
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