1. Wednesday Februrary 18, 2015 Please take your seats- Warm up is on Edmodo!

2. Today’s Objectives: Identify, discuss and analyze the use of the persuasive/propaganda techniques in print advertising Demonstrate comprehension of persuasive concepts of attention- getting, clear statement of purpose, reasons, addressing counter-claims, and “call to action” by participating in a group activity to analyze three ads.

3. Bell Ringer : Persuasion and Propaganda 2/18/15 When have you bought something because everyone else had it, or you felt like it would “make you better” in some way? Was it worth it in the end? Describe this time in your life.

4. Persuasive Techniques : What are they? and Why do they work?

5. Persuasive Techniques How much do you think you are influenced to do what you do? –Eat –What to wear –What type of people to hang out with

6. Where are we influenced? SchoolInternet Home Movies TV Magazines

7. How are we influenced??? Let’s take a look at some persuasive/propaganda methods!

8. Persuasive Technique #1 The “Bandwagon” When one is urged to do or believe something because everyone else does. “Everyone’s doing it!”

9. The Bandwagon "All your neighbors are rushing down to Mistri Motors to take advantage of this year-end sale. You need to come, too!"

10. Persuasive Technique #2 The Testimonial When famous people endorse a product or idea

11. Persuasive Technique #3 Emotional Appeal Words or images that appeal to the audience’s positive and negative emotions/desires Ex: Success, fear, love, acceptance, wealth, health, beauty, happiness, prestige, intelligence…

12. “Emotional Appeal”

13. Persuasive Technique #4 Plain Folks When ordinary people sell a message because they are like you and can be trusted.

14. Plain Folks

15. Persuasive Technique #5 Snob Appeal This technique suggests that you can be like the expensively dressed, perfect people who use this product

16. Persuasive Technique #6 Common Sense Trying to persuade using everyday sense of good or bad / right versus wrong. Ex: No one wants stains on their shirts, so use “detergent A”

17. Persuasive Technique #7 Free or Bargain A speaker suggests that the public can get something for nothing or almost nothing Ex: For only 3 easy payments of $29.99, you can have ……

18. Persuasive Technique #8 Repetition The same idea or phrase is stated or written over and over again. Ex: Just Do It, Fresh and Tasty “800-588-2300…”

19. Let’s see What We Can Find! 1.Bandwagon 2.Plain Folks 3. Testimonial 4. Snob Appeal 5. Common Sense 6. Repetition 7. Free or Bargain 8. Emotional Appeal

23. Ticket out of Class Pepsi vs. Coke article: Identify techniques that each article uses. Is either article bias? Which argument is a stronger one? Why?

26. Tuesday 11/18/2008 Please take your seats and have out a writing utensil and clear your desks. Homework: Vocab Packets- Due Thursday. Ex-Cred. Due tomorrow!!

27. Today’s Objectives: Discuss Bias and propaganda and the various techniques advertisers use in different forms of advertising. Participate in station activities to review our skills in recognizing and using persuasive techniques. Reinforce existing vocabulary skills and learn new vocabulary associated with persuasive writing.

28. Bell Ringer With your cooperating groups, review the definitions of the persuasive techniques. Fill in the correct technique on the blank in the first part of your handout!!

29. Station Directions You will be participating in 4 stations today. Each station requires you to do different things. Please have out a pen or pencil and your handout. All the number 1’s will start at station 1; 2’s to station 2…

30. Continued.. Station #1 This station features various advertisements. Identify the various persuasive techniques used for 4 ads. Record your findings on your sheets!! Station #2 This station is Vocab Quiz-Quiz-Trade with Unit 3 words. Get some Practice!! Write any words you need to focus on in the spot provided on the handout!!

31. And again… Station #3 This station has 4 Presidential campaign ads. You will watch two- they are in pairs- and fill out the questions on the handout. Station #4 At this station you will be creating your own advertising slogans based on the pictures provided. QUESTIONS????

32. Thursday 11/20/2008 Please take your seats and do the following: –Take out a writing utensil –Your Vocab Packet to be collected –Binder open to writing section - Green Sheet from yesterday

33. Today’s Objectives: Demonstrate comprehension of persuasive concepts of attention- getting, clear statement of purpose, reasons, addressing counter-claims, and “call to action.” Participate in a group activity to create your own print ad

34. Bell Ringer 11/20/2008 W What are the qualities of good advertising? Take a minute to write down some things in your writing section… How do we think the persuasive techniques that we have discussed contribute to good or bad advertising?

35. What does it mean to be… Biased? Objective? Broad in scope? Limited in scope?

36. Compare and Contrast! Details in Rich Farming Lands (+) 1. 2. 3. 4. Details in Home Sweet Soddie (-) 1. 2. 3. 4.

37. Rich Farming Lands and Home Sweet Soddie Wrap-up On your green sheet…Let’s take some time to discuss the questions on the back. Biased? Scope? What can be said overall about advertising that we can see is reinforced by these ads?

38. Qualities of Good Advertising Gets the attention of the buyer. Clearly shows what is being sold. Gives reasons to buy product. States why product is better than the competition. Tells how to purchase the product. Qualities of Persuasive Writing Grabs the attention of the reader. Clearly states the argument. Gives reasons why the argument is correct. Addresses opposing arguments. Leaves the reader with a “call to action.”

39. Advertising Group Assignment Create an ad to get people to buy one of the following products. – A three-wheeled fuel efficient car – No carb, sugar-free, protein- enriched cereal for kids – Self-propelled schoolbag/ luggage –Other, as approved by teacher

40. Advertising Group Assignment Create a two-page magazine ad for your product and be sure that you: –get the attention of the reader, –clearly show what you are selling, –give reasons (3) to buy your product, –state why other products aren’t as good as yours, and –tell the readers what to do.

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42. Rubric for Advertising Project Rating CategoryScore Gets the attention of the buyer (use of propaganda/persuasive techniques) /3 Clearly shows what is being sold. /3 Gives reasons to buy product. /3 States why product is better than competition. /3 Tells how to purchase the product. /3 Neat, professional, and appealing /5 Presentation Skills /5 Total Score: /25