1. The Swedish Flexographic Association

2. SWEFLEX association´s new business idea SWEFLEX annual meeting 2016-03-10 at Broby Grafiska Sunne

3. Why update SWEFLEX business idea? "But what's around the corner" in 2015 SweFlex declared we want to expand our business It is the Board mission to meet our members' interests and the board agree that we have to adapt to reality and meet future expectations. We live in a changing world where market demand is continuously driving new requirements for consistent quality and just-in-time delivery. Consumer buying habits are also changing, smaller order sizes / editions are here to stay, and brand owners are consolidating more and more brands. The trend is for packaging print to increase significantly in volume and market coverage. New printing technologies like digital and hybrid print are also starting to become mainstream. Flexo technology needs to be compared to other printing technologies, in terms of its advantages and disadvantages. Prepress and printing technology developments have led to fewer processes with higher productivity, more consistent quality and shorter lead times. New entrants to our industry are driving ever-stronger competition.

4. Customer needs Sustainability Healthy Living Authenticity and Trust Convenience Cost-effective shopping Industry offer Environment Sustainability Quality Traceability / security Package functionality Stand out on the shelf Fewer larger Brand owners Cost pressure Demands on converting industry Global Standards ISO, FSC Certifications Legalisations Just in time Shorter AOS Product security, safety Product quality individual marking Differentiation & Customisation Fast technologies development Package shapes Formats function openings Emerging technologies Green packaging material. Energy efficiency, logistics RFID Printed sensors and indicators Multi colour Printing Automated Set up Less operator intervention Inline Print QC Food Safe ink & recycled base material s Hybrid Printing Digital applications for Smartphones Special visual effects Embossing, Foils, Varnish, Metallic Ink,,Holographiy Smithers Pira provides consumer packaging market trends Insight: Five Consumer Packaging Trends shaking up the Industry

5. Hybrid Printing Benefits Profitable short runs  Imprinting, versioning, long run batch printing  New applications and business models developed for print-on-demand Time to market  Accelerate in complex and time critical applications Relationship building  Get to know your customer and make the link and make it physical “shop- internet –print” work  Use versioning and personalisation for better customer intimacy  Enable call to action  2 D barcodes, security elements  Dynamic variable data Tracking & Tracing

6. Average end-user selling price verses printing processes Key drivers for Digital Printing  Rising Requirements for short runs  Low initial setup costs  Improvements in digital printing technology  Rising requirements for personalisation and variable data  Environmental issues  Dynamic variable data

7. According to PIRA’s report “The Future of Digital vs Analogue Printing to 2020” the global printing market is estimated to grow 2% annually until 2020. In that period Digital Print is expected to increase 25% in value and 36% in volume. We in SWEFLEX want to open up for our association to follow market trends and new technologies and their business models. We believe that our members will gain knowledge and long term business advantage with this new direction.

8. SWEFLEX New Business Idea ASSOCIATION - Purpose of the association is to promote packaging printing and our members' interests - Promote training and skills development and through this enhance the industry's competitiveness - Provide a forum for information and networking for packaging printing VISION We will be first and best to inform our members about the latest developments in packaging printing. MISSION - To support the product development of the packaging industry by developing competitive packaging print - To increase opportunities for skills development in packaging printing - To connect all the players in the packaging printing and its value chain in the joint forum through annual seminars and other communication channels

9. STRATEGIES - Strive to maintain a high technical standard of BrobyGrafiska school by working closely with industry - Encourage all members to increase cooperation with BrobyGrafiska, Karlstad University and other training providers in collaboration with SweFlex and SFI AB to improve the skills of our member companies - Support Broby Grafiska training, and market the training nationally and internationally - Increase cooperation with the Graphic Industries and GS to jointly gain a better understanding and knowledge of the industry challenges - Increase and contribute to closer cooperation with FTA Europe - Create an added value for our members and facilitate more companies to join SweFlex - Contribute to the SFI AB Development

10. Your partner in the Flexographic industry! For more info, visit www.sweflex.com or follow us at LinkedIn. www.linkedin.com SweFlex - The Swedish Flexographic Association Technology Competence Networking