3. Cinema is one of the most important means of entertainment. It is an ideological instrument of the political party at power in a country. Cinema is a mirror reflection of the county rulers and their policy. If you want to go to the cinema in Russia today you will have two problems. The first is to find a cinema in your locality which is still showing films and which has not been turned into a disco, bar or amusement arcade. The second is to find a film worth seeing.

4. There are several reasons why the film industry is losing audiences. Many film makers put the blame on television and video, and this was certainly a major cause at the beginning. But since television and video audience figures have now passed their peak, while cinema audiences continue to decline, part of the answer must be sought in the quality of the films now being produced. If some fifteen years ago under the socialism, our film industry aimed to make better films filled with love, friendship, struggle for the cause of peace and justice.

5. Now, Cinema in Russia has been becoming Americanized. Of course, Hollywood is a great film centre, but they on the one hand try to lure the public back into the cinema with all sorts of films with an accent on horror and the lowest kind of violence and on the other hand propagandize aggression, promiscuity and individualism. Another solution to make cinema popular again is the introduction of all kinds of technical developments like wide-screen and cinemascope, 3-D, surround sound, power-driven chairs, but despite the advantages of improved techniques, the audiences continue to decline.

7. Popular film genres among children Popular film genres among children

8. Popular film genres among pensioners Popular film genres among pensioners

9. Popular film genres among women Popular film genres among women

10. Popular film genres among Men Popular film genres among Men

11. Popular film genres among Teenagers Popular film genres among Teenagers

12. Comedies Comedies Comedies are light-hearted plots consistently designed to amuse and provoke laughter by cheerful situations, actions, relation ships and characters. The section desirables various forms of comedy such as cinematic history, including slapstick, screwball, parotids, black comedies (dark satirical comedies). POPULAR SERIALS IN RUSSIA: “ Univer”; “Schastlivy vmeste”; “Brilliantovaya ruka”; “Lubov-morkov”.

13. Serials Serials It is stuffed with events, serials are true to life. They have very simple plot, dramatic situations. Popular serials in Russia: “Karmelita”; “Odnazgdy budet lyubov”; “Obruchalnoe kolso”; “Sled”;

14. Love stories Love stories Love stories are films characterized by a plot to appeal to the emotions of the audience. Often, film studies criticism used an unrealistic tales of romance or domestic situation with stereotypical characters that would be directly appeal to feminine audiences (“weepiest” or “woman’s films”). Popular love stories in Russia: “Gone with the wind”; “Beauty”; “P.S: I Love You”;

15. Actions Actions Actions films usually include high energy, mysterious plot they are stuffed with battles, rescues, fights, non- stop motions, often two-dimensional “good guy” heroes (or recently, heroines) battling “bad guys”. A major sub-genre is disaster film. Popular actions in Russia: “Terminator”; “Gone with the 60 seconds”; “Obratnuy otschet”; “Osobo opasen”;

16. Horrors Horrors Horror films are designed to invoke our hidden tears, often in terrifying shocking finale, while entertaining us in the same time. Horrors keep audience in suspense. Horrors are often combined with science fiction. The fantasy and supernatural film genres are not usually synonymous with the horror genre. Popular horrors in Russia: “Saw”; “Mirrors”; “The silence of the lambs”.

17. Cartoons/animation Cartoons/animation It’s film genre which makes laugh and smile. Cartoons help children to improve their selves, to know about new thing. Popular cartoons in Russia: “Kolobok”; “Neznaika na Lune”; “Ice Age”; “Finding Nemo”; “Sponge Bob”;

18. Popular family films in Russia: “Harry Potter”; “Back to the future”; “Freaky Friday” Popular fairytales in Russia : “ 12 months”; “Red Hat”; “Scarlet flower”; “Buratino”; “The wizard of Oz”;

19. There is only hope that our country regains status of the world’s highly spiritual and cultural film production centre.