1. How to work with English UK members Roz Rozidor International Manager English UK

2. ‘Advancing the education of international students in the English language’ Quality assurance - mainly through accreditation (with BC) – and ‘consumer protection’ Professional development and training - aiming to keep member centres at leading edge of quality Marketing and promotion - special interest groups, English UK Fairs, partner agency scheme, StudyWorld etc Representation of members’ interests (to governments) Services to help English UK members - Business support helpline, e-forum, corporate membership, discounts on services Our purpose and 5 main aims

3. A UK registered charity and company ‘limited by guarantee’ (= owned by its members) Members in AGM elect the 12 non-executive Trustees - the Board meets 4-6 times a year Board supervises strategy, policy, resource deployment CEO runs the organisation between Board meetings, devises strategy, accounts to Board for progress against plans Staff team of 17 plus some outsourced functions Over 450 member centres Corporate structure

4. Over 600,000 students, worth around £1.5 billion in foreign earnings to UK Highly diverse sources – top 3 markets contribute only 27% of students Huge range of courses – students from age 5 to 80s, from ‘fun’ (English with whisky appreciation and golf for retired Japanese) to academic (boarding school preparation, foundation, pre-sessional, IELTS preparation), very specialised business/professional (English for international loss adjusting) Major feeder route into higher education and professional/vocational training Quality assurance – Accreditation UK/accredited by the British Council (~530 centres) UK’s ELT sector - overview

5. English UK collects detailed annual statistics on the UK’s ELT market Adult students = 79% of the market; ~ 6 weeks average length of stay Junior students = 21% of the market (seasonal fluctuations); ~ 3 weeks average length of stay ELT student weeks : 2011 = 2,534,580 V 2010 = 2,560,876 (i.e. 1% decrease) But grand total of 520, 219 students attended English UK member centres in 2011 ~ 14% increase on 2010 UK’s ELT sector by numbers

6. Top 5 markets : 2009: Saudi Arabia, Spain, Italy, South Korea, Turkey 2010: Spain, Italy, South Korea, Turkey, Saudi Arabia 2011: Italy, Spain, Rest of Middle East, South Korea, Rest of Europe Changes in student weeks: South Korea down 13% & Saudi Arabia down 11% Italy up 21%, Spain 6% & Rest of Middle East (i.e. everything but Saudi Arabia) up 5 places UK’s ELT sector by numbers

7. Trend in S Korean ELT student weeks at English UK member centres Importance of agents in this market – 95.6% are commission-based bookings UK’s ELT sector by numbers : S Korea

8. Largest range of English language courses in the world Variety of locations across the UK Variety of types of provider – private teaching centres, colleges, universities Flexibility Quality assurance – Accreditation UK scheme Tradition & history – prestige of a UK education Innovative teaching methodology & modern facilities Internationally recognised qualifications Safe and secure environment Home of the English language UK’s ELT sector – strengths/opportunities

9. Our aims: 1.Helping you build partnerships with educators StudyWorld London (www.studyworldfair.com) English UK Fairs (www.englishukfairs.com) Inward missions 2.Keeping you informed English UK Agents’ Guide Briefing sessions Newsletter and website 3.Supporting your promotion of the UK’s ELT sector English UK Partner Agency Scheme Working with English UK

10. Established 1969 –world’s longest running international education workshop 850+ participants from 60+ countries Unmatched reputation for quality One-to-one pre-scheduled appointments Seminar programme Evening networking & social events 10 post-event ‘Fam’ trips 2 - 4 September 2013 at Hilton London Metropole Hotel www.studyworldfair.com Working with EUK : StudyWorld London

11. Organised in partnership with and supported by the British Council, UK Trade & Investment and VisitBritain Only workshops focussed on the UK’s ELT sector Unique small size –limited to just 70 organisations (30 educators and 40 agencies) Only open to English UK member centres and selected top quality agencies Each fair targets a different world region for student recruitment Luxury, resort-style venues Memorable social occasions www.englishukfairs.com Working with EUK: English UK Fairs

12. English UK runs 2-3 inward missions each year Focus on one geographical area of the UK Include combination of showcases (visiting schools), workshops (appointment sessions), networking dinners and sightseeing Free for agents www.englishuk.com Working with EUK: Inward Missions

13. www.englishuk.com Course finder search Dedicated agents’ area with information & news The English UK Agents Guide includes English UK Members’ Directory Social networking www.facebook.com/englishukonline www.twitter.com/englishuk English UK News Our quarterly newsletter Working with EUK: Keeping you informed

14. The English UK Partner Agency Scheme

15. About the English UK Partner Agency Scheme The English UK Partner Agency Scheme recognises those study abroad agencies and educational consultancies that are successfully promoting the UK as an English language teaching destination. Partner agencies in 38 different countries 175 agencies have successfully achieved partner agency status so far English UK Partner Agency Scheme

16. Benefits for your agency Exclusive to successful and high quality agencies Official Partner Agency certificate Partner Agency logo Profile on the English UK website – 7,000+ hits/week – refers students/English UK members to you Monthly newsletter Marketing collateral – poster, artwork files Preferential access to selected English UK events 50% discount off registration for StudyWorld English UK Partner Agency Scheme

17. Are you eligible to join? In order to join the scheme, agencies must: Complete a detailed business profile form Submit satisfactory references from 5 English UK member centres Have previously attended an English UK organised event Successfully complete the online briefing course Pay the subscription fee - £195 for 2 years English UK Partner Agency Scheme

18. Online partner agency briefing course Explains the benefits and responsibilities of becoming a partner agency and provides useful background information about studying in the UK, English UK, accreditation, and the UK visa system Unique access code for your agency – multiples members of staff may complete the course After registering, you will have 2 weeks to complete the course – you may login as many times as you wish during this period Quick review tests to aid you in your learning Final knowledge check – you will need to answer 80% of the questions correctly in order to pass. English UK Partner Agency Scheme

20. Visit our websites: www.englishuk.com www.englishukfairs.com www.studyworldfair.com