1. WRITING A BUSINESS PLAN Marketing Operations Financials

2. WHAT ARE BUSINESS PLANS FOR? Applying for loans Evaluating a new business idea Determining details about your business idea Growing a business Selling a business

3. ONE-PAGE BUSINESS PLANS Helpful in early planning or redirecting a business

4. FARM BUSINESS PLANS

5. BUSINESS PLAN TEMPLATES General Business plan generators SBA

6. BUSINESS PLAN TEMPLATES

7. PARTS OF BUSINESS PLAN Cover Page (Table of Contents) Executive Summary Company Description Product/Services Description Market Research Marketing Financials  Profit & Loss  Cash Flow  Balance Sheet  Break Even Analysis

8. COVER PAGE Logo Business Name Address Date

9. TABLE OF CONTENTS

10. EXECUTIVE SUMMARY Summary of the whole business plan Include loan amount and payment timeline if requesting a loan Often written last (though it is 1 st item in plan) No longer than 2 – 4 pages

11. COMPANY DESCRIPTION Company name Business structure (Sole proprietorship, LLC, partnership or corporation) Ownership/management team Location Company history Mission statement Products/services and target market Objectives and growth goals. Vision statement

12. PRODUCT/SERVICES DESCRIPTION Products Services Value Prices Comparison to other products in market

13. MARKET RESEARCH Overview of Industry & Statistics Target Market Often uses census data Competition

14. SWOT ANALYSIS Strengths Weaknesses Opportunities Threats

15. MARKETING How to Price How to Promote How to Sell How this business ‘fits’ in marketplace

16. OPERATIONS Management Team

17. FINANCIALS: INTRO & START-UP COSTS Financials: Start-up costs Profit & Loss Cash Flow Balance Sheet Break Even Analysis Financial Ratios

18. FINANCIALS: PROFIT & LOSS Financials: Profit & Loss Cash Flow Balance Sheet Break Even Analysis

19. FINANCIALS: CASH FLOW Financials: Profit & Loss Cash Flow Balance Sheet Break Even Analysis

20. FINANCIALS: BALANCE SHEET Financials: Profit & Loss Cash Flow Balance Sheet Break Even Analysis

21. FINANCIALS: BREAK EVEN ANALYSIS Financials: Profit & Loss Cash Flow Balance Sheet Break Even Analysis

22. BUSINESS PLANNING QUESTIONS GROW SBTDC IDA organizations