1. S Paradigm Consultants Reputation Management Advisory Credentials Presentation - 2012 Flat #104, J.M. Apartments, Somajiguda, Hyderabad-16 T: +91.99490.93501 URL: www.sparadigm.in

2. About Us Young reputation management advisory firm Offers communication services on image & reputation management Founded by Shankar Chelluri – brings over 18 years experience in Journalism / PR & Corp. Comm. Helps clients navigate business with better communications to build brand & manage reputation Work with reputed partners to offer one-stop services

3. Areas of Expertise Media Relations CSR & Stakeholders’ Engagement Advertising & Sponsorship Brand Strategy & Application Marketing Collaterals & Internal Communications Issues & Crisis Communications

4. Media Relations Develop comprehensive annual media strategy Development of media docket - corporate/spokesperson profiles, press releases, regular media updates with e-kit uploaded on client website Design media docket with branded scribbling pad & pens with logo Media interactions – press conference, exclusive interactions and interviews Factory visits & FAM trips Support of photo / video capturing of events/conferences News tracking – print / TV / online Support for executing press conference – hotel booking, audio/video, backdrop etc

5. CSR & Stakeholders’ Engagement Develop Corporate Social Responsibility Policy & align with UN Millennium Development Goals (MDG) Identify relevant CSR activities for client business based on ground assessment study of needs Develop the activity calendar for all activities for 3-5 year period with budgets, timelines & deliverables Develop Social Audit Model of CSR activities Identify and develop Stakeholders Engagement Model – helps keep client business environment engaged Define specific message/activity for all stakeholders with budgets, timelines and outcome Monitoring CSR & Stakeholder Plan & impact on brand

6. Advertising & Sponsorship Advertising Develop advertising campaign plan Selection of medium with RoI evaluation Identification of correct avenues Develop proper theme- based creative Advertising aligned with PR roll-out to complement Explore new avenues for advertising Events/ Sponsorships Develop plan align with brand strategy Explore opportunities for sponsorship to enhance product & brand value Explore events with brand relevance & sponsor Involve with sponsorship for lot of corporate, sports, events Develop company policy for events/sponsorship

7. Brand Architecture, Design & Applications Define & develop brand architecture based on client business model Develop creative design & theme Develop Corporate Identity Manual (CIM) Application of brand – use of logo on corporate identity (stationery), vehicles, store, computers & laptops, stickers for staff among others

8. Marketing & Internal Communications Corporate/Brand films - Concept, design, theme & script TV commercials – design, script and media plan Radio Spots – Script, Theme & Media Plan Collaterals (brochures/flyers/Annual Reports) – Concept, design, content & printing Website or web portal design – Design, Theme, Wireframe, SEO, Payment Gateway, e-Com enabling, Content Management Suite, Digital Publishing, Website Analytics with recommendations on design & content Digital support on website/portal with Social Media like FB, LI, Twitter etc Scale Model design based on architect CAD drawings Newsletter – external/in-house, intra-net content for keeping staff engaged

9. Issues & Crisis Communications Develop crisis communication manual Handle media relations during the crisis & constantly engage media Define messaging platform to be used during crisis situation Identify senior company spokesperson to talk with media Identify media and work with them during crisis Recommend engagement with stakeholders with different programmes Media training to operate in crisis situation

10. Clients East Coast Energy Private Limited Athena Chhattisgarh Private Limited Forum for AP CROs Exleaz Consulting Microfinance Institutions Network Patil Rail Infrastructure Alexandria Knowledge Park Vishwa Infrastructure & Services Sreenidhi School, Sreenidhi Institute of Science & Tech Azri Solutions

11. Engagement Model Assignment – this is one-time task executed to client brief; e.g. like product launch, website development, press conference or support in terms of information, report Short-term: this is a three-month engagement to handle simple mandates, crisis & issues management or campaign for a company wanting to understand use of PR & Comm Retainer – these are 12-month mandates with clients who value the role of PR & Comm. for business and want to leverage this function for better business sense

12. Team Shankar Chelluri - Founder Director. Brings 18 years of experience of Business Reporting with Indian Express, Deccan Chronicle & Times of India, Public Relations with Vaishnavi Corporate Communications & served as Regional Director – South. Also worked as Head & GM – Corp Comm. with GMR Hyderabad International Airport Dr. C. Nagalakshmi, Ph D – Partner. Brings over 15 years of academic & teaching experience having been a faculty with Dept. of Sociology, University of Hyderabad, Nalsar Law University, IIIT – Hyderabad and Center for Innovation in Public Systems, CIPS – ASCI Sudarshan D – Consultant. He has over 12 years experience in Media Relations and worked with Genesis PR & Vaishnavi Corporate Communications. Well networked in the media in Hyderabad and Rest of AP and brings lot of experience in handling events & activities for clients

13. To reach me: Office: +91.40.6576.3501 HP: +91.99490.93501 Mail: shankar@sparadigm.in or chelluri.shankar@gmail.comshankar@sparadigm.inchelluri.shankar@gmail.com URL: www.sparadigm.inwww.sparadigm.in